Category Archives: affiliate marketing

Win Prizes In The WhoIsAndrewWee.com Affiliate Challenge

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Finding difficulty getting started as an affiliate marketer? WhoIsAndrewWee.com has partnered the Market Leverage affiliate network to host the first Affiliate Challenge, which will provide education to help you kickstart your campaigns and promises prizes for participants.

I’m happy to announce that after a period of discussion, Market Leverage is the proud sponsor of possibly the first affiliate competition specifically targeted at Singapore-based affiliates.

affiliate challenge

So if you’re new to the industry and want to get your foot in the door, do take action by participating in this contest.

Here’s the WhoIsAndrewWee.com Affiliate Challenge format:

  • The contest will be held over a period of 2 months (from 8 Jun – 7 Aug 2009)
  • You need to apply through this Market Leverage affiliate signup link to be eligible for the contest.
  • You need to be a new Market Leverage affiliate and based in Singapore to qualify for the contest. (future contests will be expanded to other geographical regions).
  • The contest will have 2 phases – one at the midway mark (8 Jun – 7 Jul), where prizes will be awarded to participants. And one for the contest duration (8 Jun – 7 Aug), another round of prizes will be awarded then. so you’ll have 2 sets of chances to win prizes.

One of the goals of this contest is to increase the number of active Singapore affiliate marketers, especially since Asia is a growing region.

There are 2 categories of prizes available:

  • Top Affiliates (determined by affiliate commissions generated)
  • Merit Prizes for affiliates who put in the most effort in promoting their campaigns (determined by the contest panel)

Here are the contest prizes:

Phase 1: Start to Mid-point (8 Jun – 7 Jul):

  • Top affiliate: $100 Market Leverage gift card
  • Merit prize: $75 Market Leverage gift card

Phase 2: Start to End (8 Jun – 7 Aug)

  • Top affiliate: HP Mini-Note or Asus EEE PC laptop
  • Merit prize: $150 Market Leverage gift card

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Notes:

  • You need to be a new Market Leverage affiliate to qualify for the contest
  • Affiliates will need to provide official personal identification or business registration documents during their application and payments will be made out to the person or business entity used for the affiliate application
  • Only affiliates based in Singapore (or are from Singapore) are eligible for the contest
  • The judges decisions are final

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There’ll be a series of contest updates and tips to promote your affiliate campaigns over the following weeks.

In the meantime, apply to be a Market Leverage affiliate now!

[To get your affiliate applications processed faster, you are welcome to drop me a note via the blog contact form, stating your name, email address used in the application, so they can be reviewed by the Market Leverage affiliate review team more promptly]

Can Affiliate Link Disclosure Go Too Far?

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There’s a ruckus in the social marketing space with some analysts like Jeremiah Owyang talking about the repercussions (mostly negative) about embedding affiliate links in social media (Twitter for example), while internet marketers like Shawn Collins, Linda Buquet and Lisa Barone basically saying that going the additional step of labelling every affiliate link with a (aff) as being pretty silly/stupid. So what’re we supposed to take away from this? Can affiliate link disclosure go too far?

Brian Clark has also stepped in with the legal perspective on what’s kosher and what’s not, when it comes to “word of mouth marketing” AKA social media.

the scream

So taking a look at social media for a moment, the medium is very personality-based – we follow individuals (or maybe Britney Spears’ manager firing out tweets on her behalf), and hence there’s greater Continue reading →

Affiliate Summit East 2009 Preview and Highlights

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One of the benefits of affiliate marketing is having a dedicated tradeshow/seminar each year, organized by Shawn Collins and Missy Ward. The upcoming Affiliate Summit East in New York city in July promises to raise the bar higher.

Having attended the Affiliate Summits since 2007, it’s amazing to see how Shawn and Missy have continued to raise the bar with each event. The increasing attendee numbers are testament to this.

In addition to invite industry leaders to present, the Affiliate Summit adopts a charity each show, raising donation to the worthwhile cause. The charity partner for ASE is Big Brothers Big Sisters of New York City.

The ASE will see TWO keynote sessions presented by social media specialist Chris Brogan and Help A Reporter Online (HARO) founder Peter Shankman.

In addition to the keynotes, the tradeshow Continue reading →

Affiliate Networks Explained

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Over the course of a week, I receive emails with the same questions multiple times, regarding getting started with affiliate marketing.

While promoting ebooks or digital products is one of the first options that new marketers will choose to follow, especially if they’ve bought the same ebook themselves, it can be a fairly difficult tasks to compete against other new and experienced marketers who have the same idea.

Focusing on lead generation or CPA affiliate marketing (cost per action) can be an alternative to entering pay-per-sale affiliate marketing.

I’ve compiled a list of the CPA networks I’ve worked with in a new section “Affiliate Marketing Review” which I’ll be updating when necessary.

If you’ve other questions regarding CPA marketing, or affiliate marketing, you can post them in the comments below.

Check out: Affiliate Network Review

How Much Money Do You Need To Get Started In Affiliate Marketing?

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In these uncertain economic times, figuring out how much you need to get started as an affiliate marketer is a concern, especially if you’re holding down a 9-to-5 job. But there’s more than just the cash at stake.

The one key issue to realize is that whatever you do, it’s a toss up between time and money.

If you are short on money, you will need to invest the time to do everything yourself.

If you’ve got the money, you can hire an employee, outsource a task, or otherwise pay someone to do your work for you.

time is money

Realistically, you can’t expect to do everything yourself, so you will still need to budget funds for a designer or a programmer, or a writer if any of those are your weak areas.

Going long-term, you need to Continue reading →

Geekcast Ups The Content Ante With BrandMouthing and TheSpew

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New podcast network Geekcast (owned by the Affiliate Summit) looks set to be a major player in the audio content game with the recent launch of two business-related podcasts.

A minor quibble I have about the Affiliate Summit is not being able to hear presentations by the event’s co-founders Missy Ward and Shawn Collins because they’re busy presenting awards or talking to folks during the 3-day event.

In launching and leading their own new podcasts on Geekcast, this should address the appetite to hear and benefit from their expertise.

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shawn collinsBrandMouthing, a new solo podcast by Shawn Collins, gives his take on branding strategies and marketing techniques that affiliates and internet marketers can employ in their own business. Usually featuring a 5-10 minute duration (the longest has been about 22 minutes thus far), the short, punchy format (with a high signal-to-noise ratio) gives immediate tips.

I’ve enjoyed Shawn’s synopsis of the Cast of Geeks/GeekyBunch sessions when his Skype recording software failed to activate (resulting in a loss of about 1+ hour of content) and the BrandMouthing podcasts likewise provide a short burst of actionable information.

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missy wardTheSpew, helmed by Missy Ward, is vaguely themed after popular women-themed talkshow “The View”, with an affiliate marketing slant. Featuring prominent affiliate marketing/internet marketing veterans like Lisa Picarille, Connie Berg, Karen White, Lisa Riolo, Kim Rowley and featuring guests like Brian Littleton, Scott Jangro and others, the sessions are chock full of useful content, involving issues like the California affiliate tax, Missy’s fundraising projects, insights into the affiliate industry.

Bundled together with this, you’ll also hear about how several marketers got their start, get some insights into what makes them successful. TheSpew bunch have also thoughfully included snippets into managing a healthy work-life balancing, addressing issues like dating other members of the affiliate fraternity, networking at events and balancing parental duties with running your own internet business.

Although the sessions clock in at more than an hour, the time will probably fly by and I’ll be saving the sessions to listen to again.

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I’ve certainly got a healthy fill of content and will be looking forward to more episodes from Shawn and Missy.

You can check them out at:

Listen to the previous Friday Podcast where Missy and Shawn talked about their plans for Geekcast.