Category Archives: Internet Marketing

Internet Marketing Attention Deficit Disorder And A Solution?

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Attention fellow Internet Marketer, do you:

  • Take on more projects than you can reasonably handle?
  • Have no problem starting a new project every day, but counting completed projects, you don’t go beyond the five fingers on one hand?
  • Receive an email or a phone call for a JV (joint venture) opportunity and 30 seconds into the call, your first questions are: “what’re the payouts like?”, followed 2 seconds later with an “I’m in” before the guy finishes his pitch?

If you’re answered “yes” to at least one of these questions, you might be suffering from “Internet Marketing ADD”…seek professional help immediately.

attention deficit disorder

A common refrain heard on the forums is that experienced Internet Marketers have difficulty focusing on a single project and are constantly “project flipping” as often as switching stations with the TV remote.

Here’s a realization: Continue reading →

Monday Question: Why Is Internet Marketing So Difficult To Master?

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Posing a Monday Question, Sandy asks:

“Like you, I’m a writer by training and since become a SAHM (stay at home mum), I’ve mastered the basics of blogging and writing articles and am starting to get into simple product creation.

Some of this other stuff like SEO is beyond me. I bought a couple of dummies books and know some basic HTML and can do a simple page. But the PHP and MySQL programming stuff is way beyond me. Help! I am feeling overwhelmed and although I’m doing ok now, I can’t help feeling that I won’t be able to master it all.

Please advise what I can do about this.”

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My Answer:

It’s great that you’ve taken the step of taking the plunge into Internet Marketing.

Like you, I’ve pretty inept when it comes to Continue reading →

Monday Question: Income Expectations From Internet Marketing

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I got a question via email recently which reasonates with a lot of emails I get:

Hi Andrew stumbled upon your blog through a ewen site, mind you I was researching on how credible internet marketing was and if they were scams, so I have a few questions to help me understand and hopefully make a decision

How realistic would the rabid niche cash machine work, what is really involved? lets talk about money what are the realistic figures of profits on using this product, I dont fully understand how this would work and what creates profit. How much time do I need to input to see a decent return. I would really like to know if this is a proven method and someone like me could be able to use this and eventually become financially free, its all good to say buy the product and find out, but a little more understanding and some peace about this would help me 100% to make a final decision, $30 may not look much to you but for me at this moment in my life its alot, any help and more understanding will be genuinely appreciated, thanks so much for your time and look forward to hearing from you

-Anthony

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Lots of questions have been raised and I’ll do my best to address each point.

“how credible internet marketing was” – Internet Marketing is the broad name given to what was known as “e-commerce” previously. Internet Marketing is as credible as any other broad field like “advertising” or “engineering” or “biology”…

You have the big players like Amazon, eBay, MySpace, Friendster, Google, Yahoo!, and you have the smaller Internet Marketers and Internet Marketing business/companies.

Your question can be Continue reading →

Monday Question: How Much Time Needed For Internet Marketing?

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A reader asks: “I am spending a couple of hours every day reading lots of websites, forums, blogs, and I am getting confused by all the information…how do you do it?

I’ve been at this for about 6 months and I’ve only earned about $86.73.

From the looks of things, I am gonna have to work 24-7 to make a decent living from this. What am I missing out on?

Here is a list of ebooks and blogs, forums and other sites I’ve been reading

[list of 50+ websites follows]

HELP!!!

-Angelo”

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My answer:

First off, I think you’re Continue reading →

Building Your Internet Marketing Asset Base

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Internet Marketing like biotechnology, finance and engineering ranks as one of the most intellectual property-intensive industries to be in. With that in mind, shouldn’t you be striving to develop as much IP (intellectual property) as possible?

Newer marketers may know, but fail to incorporate the concept that information is the true currency of the Internet.

It could be something as simple as knowing the URL for an open source software, or something more complex like the techniques of breaking into elite Internet Marketing inner circles. If you don’t know where and what and how to do something that will help you achieve your goal, you will be severely limited in your marketing, and by extension your income generation ability.

As a newer marketer, your core focus areas should be:

  • Absorbing as much of the relevant intellectual property assets as is needed to accomplish your goal
  • Develop IP assets to help you directly or indirectly generate income (and achieve your financial goal).

Specifically Information Marketers should focus on:

  • Understanding their target market and going beyond harvesting relevant keywords, to fully understand their thoughts and needs
  • Developing (as a product creator) or recommending (as an affiliate marketer) appropriate and relevant products and services to serve those needs

A maxim I’ve heard recently is that “it’s never Continue reading →

The Making of An Internet Entrepreneur

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Intelligent, well-educated people typically have the biggest disadvantages when it comes to starting up online.

Among the most common reasons:

  • I don’t know enough about (niche)
  • I may not succeed
  • I have no idea how to begin

It’s this mental barrier/s which keep many from generating a decent income online.

Let’s look at a couple of the reasons.

“I don’t know enough“: There’s a state of mind referred to as “learned helplessness”.
You naturally will not know “everything” about debt consolidation or hair loss or cellphone ringtones starting out, but there’s nothing to stop you from doing something about it.

As an Internet entrepeneur, you simply cannot expect your business to be handed to you in an ebook or a business-in-a-box, not if you’re planning to create a long term, sustainable business.

There is some “brain grease” involved in all of this.
Squeezing a little time out of your day, maybe an hour before bed or when you wake, moves your business ahead by 30 to 60 hours a month, if you’re already holding down one or two jobs.

It feels that the “I don’t know” is code for “I don’t want to put in any effort and yet see my paypal account magically fill up”.
Maybe in an alternate dimension, but not this one.

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“I may not succeed“: That’s part of the “entrepreneur equation”.
You could fail, and there’s a great chance of that too.

On the other hand, there’s the opportunity to succeed spectacularly too.
A lot of it depends on your own effort.
For more information on this, refer to the point above.

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“I have no idea how to begin“: Although this sounds similar to “I don’t know enough” and might have a faint smattering of learned helplessness, knowing where to begin is a matter of being able to put the pieces together.

You might already know about list building, traffic generation, monetization, but unless you have a macro perspective of how the pieces fit together, you could be at a loss of “how to begin”.

The great thing about business is that Continue reading →