Should you give your products away for f.ree?
Find out in this edition of the Friday Podcast.
Here’s the video:
Friday Podcast 26th Oct WhoIsAndrewWee.com
And the MP3 podcast audio version
Click on the “more” tab to access the notes:
bacon and eggs internet marketing
constant debate: Free. or for a fee.
idea behind it is list building
“the money is in the list” – meaning the bigger the list, the better.
but is this really true?
might get in 10 free opt-ins for every customer who’s bought something from you and opt-ed into your list.
I’ve built list of thousands based on opt-ins to get a free product, but generally not very responsive.
some dynamics in which a free product can work.
for example, viral report, with opt-in call to action at end of the book. so if they haven’t read your book, they may never discover your mailing list.
which could be a good thing.
if you don’t have a rabid fan, and you just have someone who’s merely got a passing interest, you might not want them in your list.
–you want your VIP list as large as possible, means filtering leads.
—in any personal relationship, issue of commitment
think of this analogy:
breakfast of bacon and eggs.
The chicken is merely interested and probably a little involved.
The pig is committed.
Think about that, and have a good weekend.
For the friday podcast, this is andrew wee, signing out.