Friday Podcast: Breaking Into New Niches
Whether you’re a merchant/product owner or an affiliate, you’ll inevitably break into a new niche at some point.
So one of the questions you’ll need to answer in order to succeed is: “How can niche sites tackle the challenge of content creation, especially if they are in a new area? More importantly, how do they monetize effectively?”
We tackle this quesiton in the Friday Podcast.
Here’re the notes:
Tackling fear of the unknown.
Understanding the problems (also known as opportunities) in any new market is key.
-Cost/performance – fees are based on amount of weight lost. program to lose 10lbs might cost a thousand dollars. that’s $100 per lb. lucrative?
-Weight management sites are the one of the best examples of membership sites. friend Rachel Rofe has a great site and has been profiled by magazines.
-Long term effects
-Mood swings, depression – biochemical balance
Visit forums, blogs and content sites in your chosen area and figure out the burning questions people are facing. Compile a list of the top 50 problems/questions and answer them – that will form the basis of your search engine AND human friendly content.
-Document the process
-Buy weight loss for dummies or atkins diet for dummies, visit wiki, head to google news.
As internet marketer, information is your most significant weapon.
Use it to your advantage.
Rachel
December 10, 2007 at 11:40 pm (4790 days ago)I love you Andrew.
You know… I recently hung out with a guy in person who found me via my blog… and the reason he found me was because you had a post with my video in it, so he went over to my blog. So weird how that stuff works out!
Andrew Wee
December 11, 2007 at 6:46 am (4789 days ago)Awww…..you’re such a sweetie….
Like you would say “How cool is that!”