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Friday Podcast Episode 1: The Advantages of Podcasting Over Text Blogging

Today marks the inaural episode of the Friday Podcast.

Enjoy the broadcast and for those who like the notes, they’re located below:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Podcast Session Notes:

  • What is podcasting?

It is a way of distributing audio content over the Internet.
Content is usually hosted on websites and blogs.

  • Why’s podcasting useful?

Podcasting – personalizes the user experience.

A major advantage over text-based blogging: podcasting conveys intangible qualities:
Readers typically better able to get a glimpse of the blogger or website owner’s personality.

You get a sense of how does the person sounds…and make inferences about their personality, education, intelligence.

These snap decisions may or may not be correct, nonetheless, first impressions do count.

It’s generally said that we size up people we meet within the first 10 seconds of seeing them, based on how they’re dressed, how they sound.

  • Podcasts help:

-Establish a closer link to your audience.
-Personalizes their experience.

Length: Vary in length. Can be up to an hour.
Although 3-5 minutes work well too.

  • Traffic, Traffic, Traffic!

Additional advantage, useful for traffic generation: able to ping podcast-related ping servers like:

-Weblogs.com AudioRPC (weblogs.com)

This concludes first episode of the WhoIsAndrewWee.com Friday podcast.

Feedback is welcome in the comments below.

Join us next week for another episode of the Friday podcast.

11 comments on Friday Podcast Episode 1: The Advantages of Podcasting Over Text Blogging

  1. Laura
    April 21, 2007 at 1:12 am (4935 days ago)

    Great job, Andrew! How’s the learning curve for getting started? Did you have to buy anything special? The sound quality was good!


  2. m|Ng
    April 21, 2007 at 1:59 am (4934 days ago)

    This is good idea

  3. James
    April 21, 2007 at 2:28 am (4934 days ago)

    Andrew, it seems to only play 1’18″ for me.
    One thing about first podcasts and videos is the reaction to the accent. I knew you were in Singapore but did not expect it. It was the same when Darren at Problogger did his first video. There were a lot of comments about his Aussie accent. I think that is a part of the personalization.
    I’ll be looking forward to the next podcast.

  4. taymastery
    April 21, 2007 at 3:21 am (4934 days ago)

    You got a nice voice! ;-)

  5. Andrew Wee
    April 21, 2007 at 2:26 pm (4934 days ago)

    Hi Laura,
    It’s not too difficult, because I did some audio-based programs before.

    I got a good unidirectional microphone and I’m using audacity (found at audacity.sourceforge.net).

  6. Andrew Wee
    April 21, 2007 at 2:27 pm (4934 days ago)

    Thanks for the heads-up.
    The file got corrupted on my server.
    I’ve uploaded it again. It should clock in at 3m57secs.

  7. Andrew Wee
    April 21, 2007 at 2:28 pm (4934 days ago)

    Thanks, copywriting ninja.

  8. Ange
    April 21, 2007 at 3:19 pm (4934 days ago)

    Hi Andrew,
    I’m a french new reader and i’ve found very interesting advices here. Thank you!
    I’ve searched a lot but I couldn’t get informations for a specific need.
    I’m interested in generating traffic on illustrations content website-or blog- do you think it’s possible? (Would be kind of portfolio).
    I’ve found “A Picture Can Bring A Thousand Clicks” but illustrations(pictures) are not used the same way.
    Do you think that generating traffic on that kind of web-content is possible with almost no text, or titles only?

    Thank you for sharing, I’ll be there on next friday.

  9. Andrew Wee
    April 21, 2007 at 11:34 pm (4934 days ago)

    Bonjour Ange,
    I looked at your site. Your illustrations are very pretty.

    For generating traffic, I’d suggest you might do better with traffic from social sources like MySpace, forums and Squidoo.

    Search engines will not be able to index your graphics effectively, although the filenames you give your files (eg. “Hand-Illustration-Girl.jpg” might work better than “Picture34.jpg”)

    Else, you could try a PPC like google adwords, but then you’d want to be able to make money from that, to offset the advertising costs.

  10. Ange
    April 22, 2007 at 4:00 am (4933 days ago)

    Thank you very much, Andrew.
    I’ll think about it seriously, as I really want to promote my work and keep on making books for children. How to conciliate art and marketing isn’t an easy thing (for me, at least), as one can “harm” the other.
    I’ll follow your advices.
    Google adwords may not be the good thing for me as I’m not able to monetize the traffic yet. But i’ll keep it in my mind.
    A bientôt!

  11. Rick Breslin
    April 23, 2007 at 2:00 pm (4932 days ago)

    Good post, Andrew.

    I sincerely hope podcasting becomes more mainstream. Not because I would like to gain more exposure for my podcast (and business), but for the enormous potential for education through this new medium (it’s not quite radio since it’s on-demand instead of force-fed, so I call it “new”). I am addicted to learning, and listening to podcasts has fed my cravings.

    One point – if your readers will be starting their own podcasts, it is essential to publish the podcast with iTunes. They already have the best aggregator (IMO) and with the release of Apple TV, they will continue to publicize this new medium into homes across the world. Here’s an excellent tutorial to get started: Podcast Technical Specs [Apple.com]

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