This episode of the Friday podcast focuses on creating podcast content leveraging on industry trends.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

For session notes, click more:

What is a trend?

• “Two or more make a trend”
• Pattern
• Once-off or Cyclical

Trendspotting Central: Google News

Seeing trends: Trendspotting:

• Trend blindspots
• Trendspotting value creation

Exhibit: “Apple ipod trend”

Apple ipod gets the FCC nod

Apple hiring iPhone Personal Trainers

Trendspotting benefits:

• Identify traffic surges
• Traffic surges = easy to monetize
• Law of economics = supply and demand
• Retail/fashion buyers/content publishers live on trends “Fall collection”

Trendspotting ID marks / Trendspotting “Optimization”:

• Signature keywords / keyphrases
• Trends.google.com -> trendspot
• Remember cyclical patterns – Christmas gift/electronics blitz

Exhibit: “Internet Sex Trend”
Google Nude Pic Suit

MySpace vs Sex Offenders