It’s always a pleasure talking to affiliate marketing veteran Rachel Honoway who’s one of the pioneers at affiliate marketing service agency Kowabunga (later acquired by Think Partnership), having started in 1997.
She’s not only friendly, but highly knowledgeable about prevailing issues in the affiliate marketplace.
However, you cut it and define it, there’re marketers out there who do their best to make use of Twitter, Squidoo, Hubpages, MySpace, Facebook, Tumblr, Flickr, Metacafe, Youtube, Revver, forums and other social networking site (of the “Web 2.0” ilk) to generate adsense or affiliate income.
Some of them are spectacularly successful, while others just flame up and die, and have their accounts deleted en-masse.
So is Web 2.0 a “dead” technology for marketers?
Are Web 2.0 site destined to become a dead graveyard populated by “internet polluters“?
I don’t think so.
This issue came up during the taping of a Friday Podcast session with Affiliate Classroom’s Marketing VP and affiliate marketing industry veteran Rachel Honoway.
I was pretty impressed that Web 2.0-based affiliates ranked alongside SEO, PPC, Coupon, shopping comparison and other types of profiled affiliates in Affiliate Classroom’s new AC Certified program for Affiliate Managers.
If you recall, Jim Kukral presented a session on “Bloggers as the Next Generation of Super Affiliates” at Affiliate Summit West 2007.
And it’s great to see these new generation of affiliate marketers being profiled in the new program, and even better, there’re tips for new and experienced affiliate managers to reach out to these marketers.
But back to “Web 2.0” for a second.
If you’ve been reading this blog over the last couple of weeks, you’d pick up the thread that this (more…)
Although Missy Ward and Shawn Collins’ Affiliate Summit West seminar and tradeshow is now over, going through the 300+ photos I’ve taken makes me realize that although the affiliate industry continues to be male-dominated, there’re a number of female faces to take note of too.
With that, here are the women of the Affiliate Summit:
Justine Ezarik is a lifecasting star who vlogs over at iJustine.tv. She spoke at the social marketing session with Sam Harrelson, Stephanie Agresta, Debbie Schultz and Tris Hussey sitting on the panel.
Schaaf Consulting’sStephanie Harris spoke at the Anik Singal’s AC Certified workshop the day before Affiliate Summit.
Buy.com‘s Melissa Salas chaired the video marketing panel and also received (more…)
On the sidelines of PPC Classroom Live in Vegas last month, I got a chance to talk to affiliate industry veteran Rachel Honoway.
Rachel has been in the industry since 1997, starting as an intern at KowaBunga! Technologies, maker of the MyAffiliateProgram (myAP) affiliate tracking and management platform, and following it’s acquisition by Think Partnershi, was promoted to VP of marketing and client services.
Most recently, Rachel has taken on the portfolio Vice-President, Marketing at Anik Singal’s Affiliate Classroom.
Besides speaking at numerous tradeshows and seminars, Rachel’s an excellent resource for affiliate management.
I invited Rachel to come on the Friday Podcast and got her thoughts on a number of issues that merchants and affiliate networks would need to factor in their affiliate programs.
Some of the issues we discussed included:
Changes in the affiliate marketing industry
Key trends to look out for this year, especially in the convergence of affiliate marketing techniques
Structuring an affiliate program, especially if deciding to go along the affiliate marketing, pay per lead, revenue share or cost per impression route
Most interesting is Affiliate Classroom’s new ACCertified program which Rachel is spearheading and will see a launch of sorts at the upcoming Affiliate Summit West with the Affiliate Classroom Live workshop on Saturday 23rd February.
The event features affiliate industry veterans like Lisa Riolo, Heather Paulson, Schaaf Consulting’s Stephanie Harris and Bryan Rhodes, Ned Farra from Zappos and Steven Lerch, Todd Farmer and John Vehlewald of Think Partnership’s KowaBunga! and PrimaryAds Networks.
It’s been more than a week since I left Las Vegas after attending Anik Singal and Jeremy Palmer’s PPC Classroom Live.
So the question is “Was it worth a 20+ hour plane ride each way?”
Certainly a resounding YES!
I got to meet a bunch of great people and the stellar cast of speakers presented great content. Now it’s a matter of hunkering down and putting some of those ideas into practise.
The turnout was very respectable with the room filled to the gills…
It was great to hear how Anik took one of his info product sites, added CPA offers to it and have it generated $42,000+ to date this year.
Andrew Wee and Anik Singal
Just as you’re seeing a convergence of search marketing and PPC marketing, I believe the worlds of info marketing and lead generation/affiliate marketing are going to draw closer in the coming year.
Andrew Wee, Kirt Christensen, Greg Cesar
I look to Kirt Christensen as one of the pioneers in Internet Marketing, together with his partner, Terry Dean.
It was certainly illuminating to hear about his strategies for positioning yourself as a PPC management agency and it was pretty impressive hearing about some of the biggest Internet marketers he manages PPC campaigns for.
Greg Cesar is someone who’s in my mastermind and this was (more…)
Friday Podcast: AC Certified and Rachel Honoway [ 1:04:41 ] Play Now | Play in Popup | Download (1263)
