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Yahoo! MyBlogLog Has New Leadership Steering At The Helm

Yahoo! MyBlogLog had been the hottest blog/social marketing widget in my opinion in 2006 and early 2007. Somewhere in between the balance of power shifted to Facebook, which continues to be dominant for heavyweight networking.

Lately I’ve been gravitating towards using twitter, although the lightweight 140-character cellphone text messaging aspect of it, doesn’t feel very substantial, and conversations seems to ebb and disappear in the deluge of public and private messages being fired off every couple of seconds.

For a while, it seemed like MyBlogLog had been in a holding pattern, and I’d been hoping for some integration either with the Yahoo! shopping properties or its Mash social network.

I may be wrong, but it doesn’t seem like social media/social traffic is a major focus for Yahoo! now, and that’s where it might be missing the boat.

tilly mcclain

The New Face of Yahoo! MyBlogLog: Tilly “Two Thumbs” McClain 

Still, it was encouraging to see that Tilly McClain has been named Yahoo! MyBlogLog community manager earlier this week (it’d previously been under the stewardship of Robyn Tippins and Ian Kennedy previously), and perhaps we’ll see some interesting developments in the coming months.

Maybe MBL might even have a podcast or a vlog?

I’m sitting here with my fingers crossed…

3 comments on Yahoo! MyBlogLog Has New Leadership Steering At The Helm

  1. Tilly
    May 25, 2008 at 5:28 am (4624 days ago)

    Aye Aye! Tilly has taken over the bridge!

    You betcha I’m ready to get in here and shake things up! I’m with ya there about Yahoo’s need to become a bit more friendly and social, I’m stoked to get the chance to work with such a creative group that has the same idea.

    The key might be keeping up with gang here. New features on MyBlogLog get introduced just about every week, and I do not want any of the different ways to use MBL to go unnoticed! Blog stats and widgets was one thing, but have you checked out People DNS. No lie, it’s pretty damn hot :)

    Oh man, I love the idea of hosting a podcast here at HQ! I was also thinking, wouldn’t it be cool to see video clips of our uber members explaining what it is about MyBlogLog that they love? OH! Or maybe a way to search all our support avenues (twitter, get satisfaction, help pages … ) in one easy click? And I definitely want to see more recent activity on the MyBlogLog.com landing page. We got the data, and I’m gonna put it to good use!

    Stay tuned ;)

  2. Andrew Wee
    May 25, 2008 at 9:00 am (4623 days ago)

    You’re sending us into a tizzy, Miz Tilly!

    I think if MBL ventured into more video-based media, it’d definitely ratchet up the ante a couple of notches.

    Why not kick it off, and I’m sure it’ll pick up. Maybe a MBL Hawt List?


    People DNS? I’m not familiar with it, and the search engines aren’t giving up much love on it. Have you got a URL on that?


    If you’re up for activating the MBL Advisory Board – I’m keen to help!

  3. Ian Kennedy
    May 25, 2008 at 1:30 pm (4623 days ago)

    Hi Andrew,

    We’re really excited to have Tilly with us – she’s got lots of ideas and the enthusiasm to make them happen! Thanks for the warm welcome. I’ve asked her to blow embers on the Advisory Board so I’m sure you’ll be hearing from her shortly.

    MyBlogLog as a DNS service for people is an idea we’ve been kicking around for awhile. For details on the concept, check out this post I did back in July:


    New with Me, our FOAF & XFN support, and the recent Friender feature are all part of making this concept reality. The idea is that you should be able to look someone up on MyBlogLog and find out where else this individual hangs out and calls home.

    Stay tuned!

    Product Manager, MyBlogLog

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