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Posts Tagged ‘45n5’

Are Alexa Rankings Becoming Irrelevant?

If you weren’t already aware, Alexa just instituted an update to their rankings – with pretty dramatic changes for many websites out there.

A case in point: My blog’s 3 month ranking had been 70,655  (still captured at Mark Wielgus’ Top 100 blog rankings)  – it’s now 157,638.

How an update can revise your website position by 80,000 positions is beyond me.

But that’s not the end of the goodness in store.

Mark’s 45n5 website has gone from 27,961 to  89,002 (a difference of 61,000 places)

The blogosphere’s most recognized ProBlogger Darren Rowse’s rating has been revised from 3,797  to 12,917 .

Which makes you wonder (more…)

Monday Question: Do Link Exchanges Work?

I got a question about traffic generation and link exchanges this past week:

Hi Andrew,

I’ve a new site and getting traffic seems to be a challenge.

I have been thinking of link exchanges. I’m hearing different things about them. Do they work?

-Dylan

In my opinion many marketers are overly obsessed with traffic.

Traffic won’t solve your worries if your site has a ‘leaky’ design (with multiple exit links for visitors), doesn’t have effective channels for monetization or list building, or doesn’t have sticky content to get visitors to keep coming back. For the purposes of discussion, I’ll assume that you got those areas covered, or are working on them.

Besides raw traffic quantity (number of visitors), you need to monitor and closely refine your traffic quality (how relevant your visitors are). There’s no point to get everyone and his mother over to your site if they don’t fit your site’s demographic.

That’s where alliances are handy.

A link exchange is where two websites or blogs have (more…)