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Posts Tagged ‘cashtactics.net’

Friday Podcast: PPC Strategies With Andrew Payne

andrew payneI met Andrew Payne on the CashTactics blog where he’s leading a PPC case study.

Andrew’s in stealth mode and hasn’t given many public talks yet, though he’s certainly an affiliate marketer to watch.

Starting his PPC campaigns in Oct 2007, he generated over $1,000 in commissions in 4 days and has continued using PPC in his marketing campaigns.

I got him in for a Friday Podcast session, where we talked about:

  • His start in internet marketing in the area of search engine optimization
  • How he made the switch to PPC and some of the tips he’s picked up along the way
  • An overview of the PPC case study
  • Tips to optimize your landing page
  • Key techniques you should use to maximize the success of new campaigns
  • How to keep yourself continually motivated and achieving your goals
  • Andrew’s preferred affiliate and CPA networks

Check out the Friday Podcast below:

Links:

Are You An Internet Marketing Iron Man?

There’s a difference between thinking you have the chops to be a successful Internet Marketer and knowing you are one. My friend, Ruck, over at CashTactics.net certainly knows the difference.

If you haven’t yet, take some time to read his “About Ruck” page and more importantly, his post “What Led Me To Believe I Could Work Online Fulltime“. It’s certainly worth spending some time reading the post, and more importantly archiving it for reference.

Are you an Iron Man?

iron man

If you were to look inside yourself, do you know if Internet Marketing is in your blood?

Or is it merely one of the hobbies like network marketing, forex, options trading, eBay that has recently come into your “biz op inbox”?

Here’s what the ebooks don’t typically teach you…

You need to have a driving force inside you. A little voice that pushes you on at 2am when you’re rushing to put a site up.

A hidden, subsconscious need to be the best, to be number 1.

If that’s lacking, all the goals you’ve written, to be a millionaire, to buy that dream home, to go on that trip around the world is just going to be a mission statement you’ve written on a sheet of paper that you carry around in your wallet all day.

It’s not what happens when things are easy that determine the path you’ve chosen for yourself, it’s what happens when things get tough…really tough

What happens when the going gets tough?

iron man

When you encounter difficulty, are you likely to fight, take flight or freeze?

Do you say to yourself “How do I get out of this one?” or do you instead ask yourself “How do I overcome this challenge?”

The questions you ask yourself, determines (more…)

Monday Question: Do Link Exchanges Work?

I got a question about traffic generation and link exchanges this past week:

Hi Andrew,

I’ve a new site and getting traffic seems to be a challenge.

I have been thinking of link exchanges. I’m hearing different things about them. Do they work?

-Dylan

In my opinion many marketers are overly obsessed with traffic.

Traffic won’t solve your worries if your site has a ‘leaky’ design (with multiple exit links for visitors), doesn’t have effective channels for monetization or list building, or doesn’t have sticky content to get visitors to keep coming back. For the purposes of discussion, I’ll assume that you got those areas covered, or are working on them.

Besides raw traffic quantity (number of visitors), you need to monitor and closely refine your traffic quality (how relevant your visitors are). There’s no point to get everyone and his mother over to your site if they don’t fit your site’s demographic.

That’s where alliances are handy.

A link exchange is where two websites or blogs have (more…)