I invited affiliate network ShareASale Director of Client Services, Carolyn Tang, on the Friday Podcast this week to get her thoughts on:

• How merchants can use affiliate marketing as a sales channel for their products and services
• How to conduct due diligence when deciding whether to set up and operate their affiliate program or list it on an affiliate network
• How merchants can enhance their “affiliate relationship management” skills
• ShareASale’s “best practises” initiatives (possibly for merchants and affiliates – something I’m looking forward to checking out).

Check out: ShareASale

Access the podcast below:

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