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Posts Tagged ‘carolyn-tang’

Affiliate Summit West 2009 In Pics and Words (Part 2)

If you missed it, check out: Affiliate Summit West 2009 in Pics and Words (Part 1).

Here’s more goodness from the Affiliate Summit:

carolyn tang

ShareASale’s Director of Client Services Carolyn Tang AKA Catango is one of the most pleasant and knowledgeable individuals in the industry and it was a pleasure to talk to her at the SaS booth, even though there were lots of people there.

As a tradeshow visitor, I’ve got more than my fair share of t-shirts, notepads, pens, paper weights and stationery to last 2.5 lifetimes. I liked how SaS did a little out of the box thinking to provide a photobooth where affiliates took some crazy pics (I’ll post mine later), and thoughtfully gave out baby T-shirts and bears. For affiliates with families or significant others, they’ll likely be seeing the SaS logo on a teddy bear or baby T for some time to come. (a good thing).

Check out the Friday Podcast interview on Affiliate Program Strategies with Carolyn Tang.

colin mcdougall ros gardner

It was cool hanging out with top affiliates Colin “Google” McDougall and Ros Gardner over dinner at the Nobu Japanese restaurant at the Hard Rock for the private launch of Jim Lillig’s Offeratti network.

Considering that Colin doesn’t take raw food, it’s a testament to the great food at Nobu that Colin was enjoying the sashimi with the rest of us during the meal. It was also interesting to hear Colin tell his stories about his towed trailer that he rolls out for holidays. And if you’re looking for inspiration as you’re working towards your ideal affiliate lifestyle, Ros has bought a lot of nice toys/trinkets to enjoy the fruits of her labor.

dina riccobono

It was great to meet affiliate network Market Leverage‘s marketing manager Dina Riccobono after talking to her over IM and being interviewed for MLTV late last year.

Market Leverage has a proactive outreach and affiliate recruitment program and it’s refreshing to see a network take the intiative in getting to know affiliates. They hosted a dinner at Switch at the Encore hotel, with Market Leverage CEO Mike Jenkins in attendance. It was a great opportunity to talk to affiliate managers Mike Kelly and Jen Fluker to get insight into how affiliate managers operate.

At the dinner, Mike announced the launch of Market Leverage’s greenlinks program, which provides links to video-based affiliate training from the ML website interface.

Here’s an earlier Friday Podcast with Market Leverage CEO Mike Jenkins

jen goode

Jen Goode, better known as JGoode, headed the Affiliate Summit mentors program and did a great job (I believe there were more than 100 mentees in the program). I also had a picture taken with the penguin and nearly kidnapped him. Ah well, maybe next time.

In the meantime, check out the Friday Podcast with Jen talking about Print-On-Demand product strategies

jon fisher

With Jon Fisher AKA AOJon , founder of the WickedFire affiliate marketing forum. I started making these “gang signs” because a number of the “affiliate gangstas” started making them.

miles baker geordie carswell nickycakes

Before the panel discussion on Affiliate Strategies for Traffic Generation and Sales Conversion on the first day of the summit with Miles Baker, Geordie Carswell, Nickycakes.

The session went well with positive (more…)

Affiliate Summit West 2009 In Pics and Words (Part 1)

Shawn Collins and Missy Ward have consistently put on a great Affiliate Summit since I first started going to them in 2006. This year was no different and if you’re an affiliate, consultant or network, the show serves as a great opportunity to network and get a pulse on the trends in the industry.

It was worth the 20 hour plane ride each way, and despite the somewhat hefty tax expense, the benefits far outweighed the time and resources to get there.

This is a first in a series of posts, more to come.

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Pre-Affiliate Summit

Getting to the summit is a good idea, especially with some flights being delayed and having a chance to do some chillaxing before the event. I did some shopping at the premium outlets outlet mall and met up that night with Kim Rowley and Jon Levine.

kim rowley

At most conferences and seminars, I usually learn more from talking to other affiliates about their sites and projects, compared to the formal sessions (unless it’s a brand new area/topic for me).

So we went for drinks and it was interesting to hear about how the program that Jon is managing was put together.

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Day 1: Sun 11 Jan

I was pleasantly suprised outside the conference rooms by Shawn Collins who danced a welcome jig:

shawn collins

I’d post a video, but the group we were (more…)

Friday Podcast: Affiliate Management with Carolyn Tang

carolyn tangI invited affiliate network ShareASale Director of Client Services, Carolyn Tang, on the Friday Podcast this week to get her thoughts on:

  • How merchants can use affiliate marketing as a sales channel for their products and services
  • How to conduct due diligence when deciding whether to set up and operate their affiliate program or list it on an affiliate network
  • How merchants can enhance their “affiliate relationship management” skills
  • ShareASale’s “best practises” initiatives (possibly for merchants and affiliates – something I’m looking forward to checking out).

Check out: ShareASale

Access the podcast below:

    The Amazing Women of Affiliate Summit

    Although Missy Ward and Shawn Collins’ Affiliate Summit West seminar and tradeshow is now over, going through the 300+ photos I’ve taken makes me realize that although the affiliate industry continues to be male-dominated, there’re a number of female faces to take note of too.

    With that, here are the women of the Affiliate Summit:

    justine ezarik

    Justine Ezarik is a lifecasting star who vlogs over at iJustine.tv. She spoke at the social marketing session with Sam Harrelson, Stephanie Agresta, Debbie Schultz and Tris Hussey sitting on the panel.

    stephanie harris

    Schaaf Consulting’s Stephanie Harris spoke at the Anik Singal’s AC Certified workshop the day before Affiliate Summit.

    melissa salas

    Buy.com‘s Melissa Salas chaired the video marketing panel and also received (more…)