Until I’d read Jay Conrad Levinson’s (founder of Guerilla Marketing) tips to the Guerilla approach to getting value out of trade shows, I’d realized that like the majority of trade show attendees I didn’t have a strategy in place.
Here’s some tips which will help you up your trade show game:
Why go to a trade show or convention like Affiliate Summit West?

Most would go to:
- Find out what’s new
- See and find out about their competitiors (whether fellow affiliate marketers or affiliate managers) and compare prices
- Collect literature from the various exhibitors, evalute their content
- Massive time leverage: events provide the opportunity to collect a vast amount of information in a short time
- Meet contacts
- Get media exposure
- Casual business networking
If you’d like to bump up your networking game however, you’d also Continue reading


