I’d been talking to Software Project’s Mike Peters about the value of social media tools like Twitter and how much value they add to your internet business, and he came up with some interesting analogies.
In the “chatterspace” of micro-blogging platforms like twitter, it’s not uncommon to see posts like “Feeling hungry. Going to get a burger” or “Just picked a bunch of lint from my belly button. Yuck!”. The question is, does this help or hurt your brand?
Mike alluded platforms like Twitter to the reality show “Big Brother” where “voting is done by people at home, people at home typically vote out all those who don’t say much, don’t swear, don’t take enemies etc. Those type of people typically end up being the first to leave”
As the current situation stands, the rabble rousers sometimes do end up with the most number of twitter followers by virtue of (more…)