I’d been talking to Software Project’s Mike Peters about the value of social media tools like Twitter and how much value they add to your internet business, and he came up with some interesting analogies.
In the “chatterspace” of micro-blogging platforms like twitter, it’s not uncommon to see posts like “Feeling hungry. Going to get a burger” or “Just picked a bunch of lint from my belly button. Yuck!”. The question is, does this help or hurt your brand?
Mike alluded platforms like Twitter to the reality show “Big Brother” where “voting is done by people at home, people at home typically vote out all those who don’t say much, don’t swear, don’t take enemies etc. Those type of people typically end up being the first to leave”
As the current situation stands, the rabble rousers sometimes do end up with the most number of twitter followers by virtue of (more…)
I was surfing through Amazon and saw an interview with real estate mogul and star of The Apprentice, Donald Trump.
(Left-to-right) Donald Trump and Lee Iacocca
Asked: “Did you really make (former Chrysler CEO and Ford President) Lee Iacocca cry?”
The Donald answered: “No, he made himself cry.”
Amazon.com: Was there ever a time when you didnâ€™t think big enough?
Trump: I don’t think so. I always had big plans, even when I was very young. I would build skyscrapers with my building blocks.
Amazon.com: You’re critical of the (more…)
In between working on the impending launch of my new product SecretBlogWeapon, I’ve taken some time out to re-engineer and optimize my business.
I’ve the fortune to be a member of a business-focused mastermind from whom I’ve got great advice, and have a number of established marketers on my skype list that I can consult regularly.
I’m not one to stand still, however, and have also enrolled the help of some of the greatest business minds to give me some advice in the next step of my internet marketing journey.
Donald Trump “How To Get Rich”
Property magnate and business owner Donald Trump has been a great help.
I haven’t had the chance to talk to “The Donald” on the phone yet, but I have been reading his bestseller “How To Get Rich“.
It’s not so much a “How to Get Rich” book, but it does give you insight into how Donald Trump runs his business, his business strategies, negotiation techniques, views on beautiful women and how some of his seminal projects, including his golf resorts and business operating procedures are decided.
For fans of the Apprentice, there’s great insight into how Mark Burnett and The Donald came together to work on the project.
And if you think you have a busy day, you also get a rundown of one of Donald’s typical days. It might leave you feeling like an underachiever, even if you are already a Type-A personality.
As soon as I make my way through this volume, I’m planning to check out the other 10 bestsellers he’s penned.
Gene Simmons “Sex Money Kiss”
The “Demon” in rock band Kiss might seem a strange choice for a business biography. But look beneath the makeup and you’ll discover an astute businessman.
Going back to his childhood entrepreneurial pursuits, you’ll discover that Gene has had a hand in starting up profitable businesses since his early childhood days.
His prime motivation for becoming a rock star (getting lots of hot women and making lots of money) are a living example of how passion and income generation can be combined successfully.
My interest was piqued about Gene after reading rave reviews about his presentation at Dan Kennedy’s SuperConference a couple of months ago.
I’m going through Sex Money Kiss now and Gene candidly shares his philosophies (and suggested action plans) on making money, relationships with women and ideas for kickstarting your business.
Both these books have been helpful and given me new ideas to implement in my business not only because I have picked up new techniques and strategies to apply, but also because the books penned by Gene himself and with the assistance of a copyeditor in the case of Trump shift my thinking a couple of notches upwards in terms of what’s possible.
This “brain food” might just be the spark to set you off to a higher level in your business and personal life.
Check them out:
* How To Get Rich
* Sex Money Kiss
It’s do-or-die time for one of my projects that I’ve been working on for a couple of months. How do I decide if a product is ready for launch?
If you’ve developed your own product or service, you’ll realize that the development process can go on forever, as you’re adding enhancements, updates, tweaks to it.
But if you take a page out of the Microsoft book, you should launch a product when you feel it’s ready and launch the service packs later.
Listening to the audio version of Donald Trump’s “How To Get Rich” helped echoed the lessons I’ve learned over the years, you can’t expect to please all your critics, not everyone is going to become a rabid fan. Just go for the ones that matter.
There’re a number of factors why budding marketers don’t see success from their projects, and in extreme cases never get round to launching their products or services.
Here’re a couple of principles to get things done:
You may not know what exactly you want when you start out, but you need a general direction. As you continue in your efforts, you (more…)