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Posts Tagged ‘BuyTV’

Friday Podcast: Branding With Video With Melissa Salas

melissa salasThis week I invited online retailer Buy.com’s Director of Marketing and co-host of their BuyTV program to come on the Friday Podcast.

Buy.com was among the first online merchants to launch an online program in 2006. Since then BuyTV has recently been syndicated on the G4 TV network.

Besides computer and consumer electronics, Buy.com offers other consumer merchandise with baby, shoes, sports, toys and luggage verticals.

On the Friday Podcast, Melissa and I talked about:

  • How Buy.com founder and chairman Scott Blum conceptialized the idea of BuyTV in 2002
  • BuyTV’s content development process and production process
  • Optimization tips for video marketers
  • How affiliate marketers can leverage on BuyTV’s video content to optimize their marketing campaigns

Check out the Friday Podcast here:

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