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Posts Tagged ‘melissa-salas’

Friday Podcast: Branding With Video With Melissa Salas

melissa salasThis week I invited online retailer Buy.com’s Director of Marketing and co-host of their BuyTV program to come on the Friday Podcast.

Buy.com was among the first online merchants to launch an online program in 2006. Since then BuyTV has recently been syndicated on the G4 TV network.

Besides computer and consumer electronics, Buy.com offers other consumer merchandise with baby, shoes, sports, toys and luggage verticals.

On the Friday Podcast, Melissa and I talked about:

  • How Buy.com founder and chairman Scott Blum conceptialized the idea of BuyTV in 2002
  • BuyTV’s content development process and production process
  • Optimization tips for video marketers
  • How affiliate marketers can leverage on BuyTV’s video content to optimize their marketing campaigns

Check out the Friday Podcast here:

You can find out more by visiting:

Buy.com

BuyTV

MelissaSalas.tv

Are You Ready For Some Aural Gratification?

This past weekend was a busy one, as I’ve been shifting one of my home offices around. My 10mbps DSL connection finally works over ethernet (I was struggling with poor signals over a 802.11g network previously). Every LAN point in my home should provide connectivity. So now I have wireless and wired Internet and LAN access from just about every bedroom, as well as the living room, dining room, kitchen and the toilets if the need arises…

While I was huffing and puffing on Sunday manhandling my heavy desk and moving the computer, monitors and bunches of cables around, I was listening to the huge backlog of MP3s I had downloaded over the past couple of weeks.

I probably listened to about 10 hours of audio over the weekend and was more active than usual in my twitter stream too.

I think it’s important to use your “downtime” well, especially if you’re working on your taxes, cleaning the desk, clearing your inbox (snail mail and email), or sorting out your baseball card collection (or samurai katana collection if that’s up your alley).

Here’s my list of favorite podcasts at the moment:

#1: Geekcast (the podcast, not the network…) -  A collaboration between Shawn Collins, Sam Harrelson, Lisa Picarille and Jim Kukral, I’d classify it as a industry banter session. I can identify with Lisa’s sentiment that it seems unstructured at times, but I think it’s part of the fun, especially as the show hosts go off on each other.

There was some drama recently as Shawn and Sam had a spat with Jim, but all seems well now, and we should have the 4 musketeers back in the seat. The show is recorded every Tues and Sam usually has the podcast up within 24 hours.

Be sure to check out the “Sorry, Jangro” drinking game that accompanies the podcast.

#2: Affiliate Summit Sessions Podcast: If you missed the recent Affiliate Summit West (more…)

The Amazing Women of Affiliate Summit

Although Missy Ward and Shawn Collins’ Affiliate Summit West seminar and tradeshow is now over, going through the 300+ photos I’ve taken makes me realize that although the affiliate industry continues to be male-dominated, there’re a number of female faces to take note of too.

With that, here are the women of the Affiliate Summit:

justine ezarik

Justine Ezarik is a lifecasting star who vlogs over at iJustine.tv. She spoke at the social marketing session with Sam Harrelson, Stephanie Agresta, Debbie Schultz and Tris Hussey sitting on the panel.

stephanie harris

Schaaf Consulting’s Stephanie Harris spoke at the Anik Singal’s AC Certified workshop the day before Affiliate Summit.

melissa salas

Buy.com‘s Melissa Salas chaired the video marketing panel and also received (more…)

Friday Podcast: How Affiliate Summit West Can Bring Your Business To The Next Level

This week I had an opportunity to discuss the power of networking at live events with Affiliate Summit co-founder Shawn Collins.

shawn collins and jack collins

Shawn Collins (left) with new Affiliate Summit intern Jack Collins

Shawn is one of the most experienced and friendliest contacts I have made since getting involved in affiliate marketing and I appreciate the fact that he’s a friend whom I consult over IM and through the email.

It was great to hear how Shawn got started in affiliate marketing in 1997 as an affiliate for Amazon, and how he’s progressed to founding the Affiliate Summit seminar/tradeshow with Missy Ward, manages the Affiliate Tip blog, Authored “Successful Affiliate Marketing for Merchants”, his annual AffStat report, the weekly Affiliate Thing weekly podcast co-hosted with Revenue magazine editor Lisa Picarille, an Affiliate Manager forum and probably 100 other projects, including one which will be launched soon.

Here’re some of the topics we discussed:

  • How to get value out of attending seminars and events (as opposed to staying home and reading blogs and forums)
  • Important things you should do BEFORE and AFTER attending an event
  • How to catch all the conferences free
  • How to gain an unfair networking advantage at ASW
  • How to get free consulting from industry veterans and experts at the event

The podcast can be accessed below:

46 mins 36 secs : 22 mb

Affiliate Summit West is from Feb 24-26 at the Rio Hotel in Las Vegas. Last year the tickets ran out and scalpers were having a field day on eBay.

And Shawn has given a special Affiliate Summit coupon code for my blog readers “ANDREW10” which will give you a 10% discount off your tickets.

Here’s the registration link: Affiliate Summit West.

Get your tickets early to avoid disappointment, and if you’re headed for ASW, I look forward to seeing you there.

Affiliate Summit West 2008 Previews and Highlights

affiliate summitOver the weekend, I stayed up till 1:30 am to plan my flights and get my hotel confirmed for Shawn Collins and Missy Ward’s upcoming Affiliate Summit West, at the Rio in Las Vegas from Feb 24-26.

Unlike the past Affiliate Summit where I found myself hiking from Harrah’s (which has great prime rib) to Bally’s every morning, I was determined to get lodging at the Rio where the summit will be held.

Having said that, here’s some summit survival tips:

  • Take the bus if you have time and like to see the city. It costs about $6 for a 1-way ticket and stops at most of the major hotels. It does take a little time to get around though because it stops at quite a number of hotels.
  • Wear comfortable walking shoes as you’ll be pounding the show floor if you’re diligent about meeting merchants and networks (I only got through about 25% of the booths the last time round because I was talking to and got waylaid by people as I was walking around).
  • Carry a backpack if you don’t want to be lugging your schwag all over the place. Especially if there’re booths giving out Plasma TVs, Xbox360s and Nintendo WIIs (I think most of us can go out and buy one, it’s just the ultra competitive streaks in every motivated affiliates that comes out when it comes to competitions…)

With that out of the way, and a 15 hour plane ride (I’m taking a direct Singapore-Los Angeles flight on a brand spanking new Airbus A380 this time) ahead, what’s in store at Affiliate Summit?

The fun begins before the event starts.

Anik Singal and his Affiliate Classroom team have organized Affiliate Classroom Live, a 1-day workshop for affiliate managers on Saturday 23 Feb. What’s more it’s free…Places are very limited though, so check out:

–> Anik Singal’s Affiliate Classroom Live

Chase the workshop with Brook Schaaf’s Affiliate Dinner. Expect to see a guest of honor. Expect to see the guest of honor roasted…What fun!

Is Affiliate Dinner a ponzi scheme? Here’s the answer

So day 1 of the summit kicks off with the “Affiliate Meet Market” from noon to 6pm. I missed this the last time because of a delayed flight, but I’m arriving a day early to make sure I am able to take part in the meet-and-greet and associated networking.

Here’s the floorplan for the Affiliate Meet Market. (PDF format)

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Day 2 kicks off with Jason Calacanis’ keynote.

With Jason recently refering to “Affiliate Spam” “polluting” the search engines at the Paris Le Web seminar, you can expect some fireworks during the keynote.

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One note about the presentations that follow. An overwhelming number of presentation proposals were submitted, with the result that about 4 presentations are simultaneously ongoing during each time slot. In many cases, you have great sessions going on at the same time.

I checked with Shawn and he mentioned that the sessions will be recorded and available for viewing later.

I’d suggest prioritizing your favorite sessions and making a beeline for them. In some cases I can see the majority of the crowd gravitating towards ONE session…

Forewarned is forearmed…

I’ve listed some of the sessions I personally am interested in attending:

video affiliate marketing

As I’ve been doing a number of podcast and vlogging (video blogging) lately, I’m keen to check this session out.

I met Buy.com’s Melissa Salas last Feb at ASW, and she present a pretty great show for Buy.com over at Buy.Tv.
(As of last October, on the BuyTV MySpace page it’s mentioned that “BuyTV was just informed that it has been picked up for local programming via Time Warner, Cox, Charter, DirecTV, Echostar, Dish Network and others – Sunday mornings at 11:30am PST”)

And you have a panel of other video marketing/video blogging folks (more…)