This week I invited online retailer Buy.com’s Director of Marketing and co-host of their BuyTV program to come on the Friday Podcast.

Buy.com was among the first online merchants to launch an online program in 2006. Since then BuyTV has recently been syndicated on the G4 TV network.

Besides computer and consumer electronics, Buy.com offers other consumer merchandise with baby, shoes, sports, toys and luggage verticals.

On the Friday Podcast, Melissa and I talked about:

• How Buy.com founder and chairman Scott Blum conceptialized the idea of BuyTV in 2002
• BuyTV’s content development process and production process
• Optimization tips for video marketers
• How affiliate marketers can leverage on BuyTV’s video content to optimize their marketing campaigns

Check out the Friday Podcast here:

Friday Podcast: Melissa Salas [ 31:44 ] Play Now | Play in Popup | Download (698)

You can find out more by visiting:

Buy.com

BuyTV

MelissaSalas.tv

• podcasts
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Although Missy Ward and Shawn Collins’ Affiliate Summit West seminar and tradeshow is now over, going through the 300+ photos I’ve taken makes me realize that although the affiliate industry continues to be male-dominated, there’re a number of female faces to take note of too.

With that, here are the women of the Affiliate Summit:

Justine Ezarik is a lifecasting star who vlogs over at iJustine.tv. She spoke at the social marketing session with Sam Harrelson, Stephanie Agresta, Debbie Schultz and Tris Hussey sitting on the panel.

Schaaf Consulting’s Stephanie Harris spoke at the Anik Singal’s AC Certified workshop the day before Affiliate Summit.

Buy.com‘s Melissa Salas chaired the video marketing panel and also received (more…)

• affiliate marketing
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