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Posts Tagged ‘niche research’

Trend Research For Affiliate Campaigns With Twittorati

Terrible domain name aside, Technorati, one of the benchmark of blogging success, looks like it’s attempting to crawl back into relevance with the launch of a new service aimed to bridge the worlds of blogging and Twitter.

The new site, Twittorati, looks like a mashup of twitter updates from top Technorati users. The site looks like quite a mess, and with most Internet users looking at twitter updates via clients like TwitterFall, TweetDeck or the web interface, is going to a third-party site relevant to the process?

Affiliate marketers can benefit from some of the trend information the site offers, especially if they’re keen practitioners of demographic profiling.

Looking at some of the hot hashtags:

twittorati

I’m a little surprised that #MichaelJackson isn’t on that list.

However, topics like (more…)

Affiliate Marketing Tips 2: Researching Winning Niches and Offers

If you’ve read through the first part in this series “Affiliate Marketing Tips: The Industry and Getting Accepted“, you’re ready to look at the thousands of affiliate/CPA offers available and do your research on finding a winner.

“Everybody Knows” – Leonard Cohen

So everybody knows the high paying niches – payday loans, credit repair, weight loss, grant information, programs with a continuity/rebilling element to the customer (ie: the “Google” money making CPA offers). But just because you know an offer pays a larger upfront commission, doesn’t mean that you’ll be able to convert it into a winning campaign.

Just looking at the street (standard/baseline) payout doesn’t give you an idea of how well it will do, unless you have the offer conversion data.

Most affiliate networks will list their top offers, like Market Leverage does within their affiliate interface:

market leverage

Picking an offer based on the highest payout is probably one of the worst ways to pick an offer – because there’re many more variables that affect the success of any campaign.

You might also look at the EPC (earnings per 100 clicks), which is in the form of a dollar value. Eg: $0.50 EPC or you might see $50 EPC. That means out of every 100 clicks sent to the offer, the average commission generated is the amount you see.

Take note though, these figures aggregate commissions generated across the network – you’ll have earnings data from PPC marketers, emailers, SEO affiliates, social media affiliates aggregated into a single figure. To have EPC be more useful, you should ask your affiliate manager for the breakdown and look at the average EPC for the type of traffic you’re generating.

As you’re looking at different offers, you might like to shortlist at least 5 to 10 different offers to research.

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Researching Your Niche

Although you might have a rough idea about what your niche is about (dating has something to do with people joining a dating service and the service provider pays you a commission for the lead), you should go a step further to look at the niches in greater detail.

Google News

One good place to start is Google News.

Google has an editorial review team that reviews news sources (including blogs) and includes them in the list of content providers for the Google News service. By checking out news coverage within the last 3 months (perferably within the last year), it’ll give you a sense of how well the niche is doing, and if it’s a niche with affiliate/CPA offers with a short lifespan, how long it’s been in the marketplace.

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Google Trends is a way to graphically see how the niche/offer has been performing over a period of time.

For example:

college grants

For a niche like college grants/grant information, the peaks for search volume (more…)