How Big Is Your…And An Overview of RSS
Newer Internet Marketers continue to be confounded, bewildered and frustrated by RSS.
Sure, everyone may know that it stands for “Really Simple Syndication”, or “Rich Site Summary”. Or if you go back to it’s earlier definition RDF Site Summary.
But what does it all mean?
And is it a new technology.
Again, like blogging, RSS traces it’s roots for a number of years. To 1999 in fact.
RSS is a way of accessing content from blogs and podcasts via a easy to use interface.
While RSS was used to broadcast content from personal blogs previously, increasingly businesses and online marketers are using RSS feeds as a means of generating brand awareness and to promote products and services too.
The bugbear with RSS however, lies in the fact that it requires some techy know how to set up successfully.
Microsoft has announced that the new Windows Vista incorporates RSS support.
Given that I will be holding back on a Vista upgrade for some time (and I suspect others will also), here’re some intermediate solutions.
My preference is to install the Mozilla Thunderbird email client, which incorporates RSS support.
Another program I like is the Blog Explosion RSS Reader.
If you’ve just started out with your blogging efforts, joining (more…)