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Affiliate Marketing Tips From 2 Industry Veterans

I have to thank Jeremy Palmer for helping introduce a new routine for me this week.

Because of the BlackInkProject, I’d been waking at 5am (later rolled back to 545am) to make it for his live affiliate training (3pm PDT is 6am in Singapore…)

If you’re already an affiliate marketing veteran, what you’ll take away from Jeremy’s lessons is not what he says on the surface, but also “what lies beneath”. Look beyond the surface and you’ll get an insight into how he strategizes his system, develops a process and applies that process with ruthless efficiency when approaching a new niche.

So if you’re on the forums asking “I want to start a shoe blog, I hear they make good money. How do I start?” you’re probably barking down the wrong track.

Instead, take a moment to map out your goals/outcomes, develop a plan of action and be prepared to change course along the way.

As someone who made it to the sophomore year as an EE/CS (electrical engineers, computer science) major before dropping out and making a minor switch to creative writing and psychology, I’d like to think that one thing I’ve carried over from my 2 years of engineering is a systems-based approach to building a business.

Which totally echoes what Scott Jangro mentioned during the recording of our Friday Podcast session.

If you haven’t read between the lines in the affiliate and internet marketing blogs out there, and go beyond the “make quick cash” ebooks you see being flouted and touted and pimped all over the place, you’ll see a trend towards building a business online. And it’s no “big shock” or suprise either.

If you look back historically at the first salesmen selling snake oil and other miracle cures, they were soon supplanted by guys who were the real deal.

Do you think the online world is going to play by different laws?

So just like the dotcom crash of 2000 wiped out the guys who had $5 million in VC money and were buying BMWs and Hermann Miller Aeron chairs for everyone, including the janitor, the real world economy soon gave them a slap in the face and showed them the door.

With internet marketing, we’ve seen the rise and decline of keyword stuffed single page “affiliate sites”, crazy Google Cash-style direct linking campaigns, and in the last 2 years, squidoo lenses and blogger blogs stuffed with scraped content.

I think there’s a definite trend towards building a branded viable site, along the lines of what Kim Rowley is building, where you have a clearly identified personality like a Gary Vee fronting the site, rather than a hidden site owner, sitting behind an obscure and often cryptic “about us” page.

I was pretty surprised that Scott talked pretty extensively about his costume site which he’d mentioned a number of times in the earlier episodes of his Jangrocast podcast (he’s got good music taste, he recently swapped the intro/outro music from the FatboySlim remix of A Tribe Called Quest’s I left my wallet in El Segundo to something equally cool), and Jeremy just mentioned that Scott is probably the biggest costumes affiliate out on the internet.

But if you’ve learned one lesson from their books, it’s that copying their sites and expecting the same results is just like cloning a MacDonald’s and expecting the same results.

To paraphrase a popular phrase, “It’s the system, stupid!”

Check out the BlackInkProject and watch for Scott Jangro’s appearance on the Friday Podcast this Friday.

3 comments on Affiliate Marketing Tips From 2 Industry Veterans

  1. Affiliate Marketing Options
    May 8, 2008 at 3:49 pm (4586 days ago)

    Your post is food for thought for us newbies. We have to start somewhere. I do not have the professional background you had Andrew, so for me the road to success may include a lot of “dead ends.” I have found that affiliate programs that are realistic about the work required and have ongoing support, do lay a foundation for our internet marketing education. You are correct in that eventually we have to have our own “..branded viable website.”
    Dave Barker

  2. Mark Olsen
    May 9, 2008 at 1:31 am (4586 days ago)

    Its refreshing to see so many new posts speaking to high quality sites again! Enough of the site in a day classes – the sites you, Jeremy and others are talking about are not spam – they are the real deal.

    I wrote a similiar blog yesterday about crooked affiliates –


  3. Gustafson
    May 23, 2008 at 6:55 am (4571 days ago)

    Quality content is a good way to go. Each section and page focused enough to not only do well in the search engines but to have a purpose for the audience.

    During my experimentation phase I had a lot of shallow sites that depended on random people coming and then leaving (hopefully through adsense). The downside being that once they leave they don’t come back…

    My focus lately is to add quality sites to my portfolio. The difference is amazing because I get repeat traffic. It even goes a step farther and becomes the research base that my visitors use to find what they are seeking instead of the search engine alone.

    This translates in to significantly better ctr and perceived value. I have a handful of these sites now that follow the same formula.

    http://www.WeddingsInEugene.com – wedding research

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