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The Blind Sex Press and Domain Names in Affiliate Marketing

Be careful when selecting domain names because…your domain name may mean something that you’re not aware of.

While surfing through the PepperJam affiliate network‘s list of merchants, I came across an interesting banner:


Because all the letters in the domain name are in lowercase, you’re open to interpret it in a different way.

One way could be “Blind Sex Press”. Leaving one to wonder…what is that?


Using a series of uppercase characters can help visitors instantly recognize the domain and can help pre-qualify the traffic.

In this case the merchant, Blinds Express, could consider changing their creatives to read BlindsExpress.com, instead of blindsexpress.com.

Affiliates can benefit too, because it will increase the return on their marketing spend.


Check out my previous post about the launch of the Pepperjam Network (PJN).

8 comments on The Blind Sex Press and Domain Names in Affiliate Marketing

  1. Joshua Ziering
    June 23, 2009 at 11:16 am (4112 days ago)

    As the proud owner of My Aunt I shot, I can sympathize with this post. Lol. Well said Andrew.


  2. Andrew Wee
    June 23, 2009 at 3:13 pm (4111 days ago)

    Hey Josh,
    Your aunt is too hot to shoot.

    Then again, you don’t have affiliates running up expenses sending traffic to a site that isn’t clear about it’s purpose.

  3. ppc.bz
    June 24, 2009 at 3:20 am (4111 days ago)

    this should be on the front page of digg.

  4. Peter the Dutch
    June 24, 2009 at 3:20 am (4111 days ago)

    Wee is English for urine.

  5. Ayako
    June 25, 2009 at 3:03 am (4110 days ago)

    This is too funny. Actually, if they did this intentionally, it is genius because I will click on it out of curiosity…well but that will lead to terrible conversion rate

  6. Andrew Wee
    June 25, 2009 at 2:02 pm (4110 days ago)

    Wee is English for “small” or “early hours of the morning”.

    Wee as a verb (slang) means to urinate. As far as I’m aware, it’s not a hybrid verb/noun like “piss” and “pee” (ie: you drank your piss or you drank your pee. I’ve not heard anyone say “you drank your wee”.)

  7. Andrew Wee
    June 25, 2009 at 2:03 pm (4110 days ago)

    Hi Ayako,
    I’d hope not!

    BTW, I met Motoko Hunt during a SEMPO event in Singapore and I think you know her too.

  8. Magaret
    August 9, 2013 at 8:42 pm (2603 days ago)

    Hi, its good piece of writing about media print, we all understand media is
    a great source of facts.

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