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Amit Mehta and Anik Singal’s PPC Classroom 2.0 Product Review

You’ve probably seen numerous blog posts and received even more emails about Amit Mehta and Anik Singal’s PPC Classroom product launch and might want to get an idea if it’s all it claims to be.

ppc classroom

The product which had been speculated to run into the thousands during the product’s pre-launch phase, has finally been revealed to cost only $77 (accurate at the time of this blog post, but might be revised…).

What do you get from that?

A comprehensive 9-module course spanning topics like:

  • Marketing research, including finding and screening affiliate offers
  • Keyword research
  • Direct linking vs creating landing pages
  • Setting up your Google AdWords campaign
  • Designing landing pages optimized for high conversions
  • Understanding and enhancing your Google quality score (QS)
  • Launching your PPC campaign
  • Introducing split testing into your campaign (to further increase conversions)
  • PPC bid optimization strategies

Having worked with Amit on a PPC coaching program for a select group of clients previously, I have seen firsthand how he goes through in a detailed, step-by-step manner the system which he has developed and follows.

Granted about 60% of the course material might be found on Amit’s SuperAffiliateMindset blog or in Google AdWords documentation or during his presentations at events like the first PPC Classroom live event in Vegas last year or in his Affiliate Summit presentations.

What makes Amit different from other affiliate marketers is how he goes about giving you a system with step-by-step detailed instructions on setting up your PPC affiliate campaigns.

I say “first hand” because as a PPC newbie, I was the “guinea pig” during our coaching process, and I got direct instructions from Amit as I was setting up the campaign (and got feedback and pointers when I messed up).

By the second week of his guided coaching, I was able to break even on my PPC spend, and turn a small profit.

Where I think Amit is relentless is in optimizing his campaigns, especially in going “a mile deep” to extract the maximum profit from each niche he’s involved in.

[If you've listened to his recent PPC Classroom interviews, you'd know that the bulk of his income comes from just THREE niches].

If you’re looking for great value, you can’t go wrong with his PPC Classroom course.

Where I think PPC Classroom stands out from the pack of similar products in the market is the business management elements he’s added to the course.

In particular, it’s how your structure your business that will ultimately create the lifestyle and the income you desire.

If you look at the PPC Classroom’s sales page, I’m refering to bonus #9, #10 and #11 – which deal with:

  • The super affiliate mindset (also the name of his blog)
  • Time management and productivity secrets
  • How to build a super affiliate dream team

The “Super Affiliate Millionaire Code” covers the mental skills that successful affiliates need to possess. Having the technical and theoretical knowledge is one thing, but having the “inner game” skills or mental mindset is another.

A new season of “The Pickup Artist” has recently debuted on VH1 and not suprisingly, successful pickup artists and successful affiliates have a lot in common. In this report, Amit covers the strategies he uses to get himself “in the zone” to suceeded.


The second guide “Time management and productivity secrets” might as well be entitled “the lazy affiliate’s guide to success”. In it, he talks about his lifestyle, sleeping 8-9 hours a day and working 4-6 hours a day.

Here’s a hint. I’ve often written that quality overrides quantity in most cases. Amit likewise similarly shows through what he does in his own business, how you can accomplish more in your business (and personal life) with less time.

Amit reveals that taking time out to plan your tasks and projects is responsible for a big chunk of his success.

If you’ve been to affiliate conferences, you’ll notice that the trend seems to be for successful affiliates to be over their ideal weight. In this guide, Amit reveals several methods he uses to manage his physiology or physical states, including his diet, health and nutrition, and maximizing his energy and concentration levels.


The third report on building a Super Affiliate Dream Team will be an important reference for experienced affiliates who’re building their businesses and bringing them to a new level.

Almost every business owner will know that the key to scaling and growing your business will usually lie in either:

  • Automating your business systems through computers and software (as top affiliate John Hasson has done)
  • Building a team and/or outsourcing tasks to specialists

Regardless of your choice, it’s important to focus on your role as a project manager or overseer, rather than to go down the solopreneur or do-it-yourself route.

Amit provides specific examples of how he conceptualized, planned, outsourced and launched a project from start-to-finish, and smart marketers will be able to piece together their own team building or outsourcing framework from the steps laid out.


Aside from the core materials which will give a strong foundation to new PPC marketers, and give an insight into Amit’s marketing techniques, in my opinion, experienced internet marketers will probably gain the most from the 3 additional reports dealing with the business management and business growth elements of your internet business.

Be sure to check out Amit Mehta and Anik Singal’s PPC Classroom 2.0.

9 comments on Amit Mehta and Anik Singal’s PPC Classroom 2.0 Product Review

  1. Anonymous
    October 15, 2008 at 10:50 pm (4366 days ago)

    Hello Andrew!

    I bought PPC Classroom 2.0

    It was pretty borderline as most of the stuff can be found on Amit’s blog, like u mentioned…

    But this didn’t come “unexpected” to me. When the price of the course was revealed, I knew what to expect ;)


  2. Think Like An SOB
    October 15, 2008 at 11:25 pm (4366 days ago)

    Its gonna sell out just because of the “names” involved. Not sure if it is worth it for seasoned marketers, other than the building of Dream Team part.

  3. andrew wee
    October 15, 2008 at 11:26 pm (4366 days ago)

    Hi Liming,

    Although the content is similar, the flexibility of a course gives more flexbility than the typical 400-600 word blog post.

    As I’ve mentioned, the content in the 3 reports is gold.

  4. andrew wee
    October 15, 2008 at 11:29 pm (4366 days ago)

    That’s right.
    There’s 30-day guarantee attached to the product.

    A number of testimonials were from the students we coached.

    The 3 reports have been created specifically for already successful affiliates and compared to some of the similar material you might see at sites like emarketer and marketing sherpa, this is a bargain.

  5. Kang
    October 16, 2008 at 12:15 am (4366 days ago)

    I found the special reports really useful too.

    As for the content of the course, I’ve not gone through everything yet, but like so many other people, I think I’m gonna know 99% of it, especially since I deal so heavily with Adwords.

    However, I also know that I’m not gonna ask for a refund because this is going to be a great refresher course for me, and the worst I’m gonna do is probably drop out after the first month.

    Been following Amit on his blog and I really, really like him as a person too.

  6. Warner Carter
    October 17, 2008 at 8:21 am (4365 days ago)

    looks like a good deal for $77, I thought it would be hundreds

  7. kevinb.
    August 1, 2009 at 3:59 am (4077 days ago)

    Hello, how are you?

    thanks for the information. so, would you say that this program works? i know it’s more than just putting something together and assuming someone will purchase it. i mean, for $77…can the program be picked up by a person with no experience, but could follow directions and used to start making money.

    OR is it one of those programs that require me to learn more, spend more. Not that i get that feeling, just feel like you would be honest with me!

    thanks again!


  8. gold hack wot download
    June 6, 2013 at 6:12 am (2672 days ago)

    Good day! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
    Anyways, I’m definitely happy I found it and I’ll be book-marking and
    checking back often!

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