You’ve probably seen numerous blog posts and received even more emails about Amit Mehta and Anik Singal’s PPC Classroom product launch and might want to get an idea if it’s all it claims to be.
The product which had been speculated to run into the thousands during the product’s pre-launch phase, has finally been revealed to cost only $77 (accurate at the time of this blog post, but might be revised…).
What do you get from that?
A comprehensive 9-module course spanning topics like:
- Marketing research, including finding and screening affiliate offers
- Keyword research
- Direct linking vs creating landing pages
- Setting up your Google AdWords campaign
- Designing landing pages optimized for high conversions
- Understanding and enhancing your Google quality score (QS)
- Launching your PPC campaign
- Introducing split testing into your campaign (to further increase conversions)
- PPC bid optimization strategies
Having worked with Amit on a PPC coaching program for a select group of clients previously, I have seen firsthand how he goes through in a detailed, step-by-step manner the system which he has developed and follows.
Granted about 60% of the course material might be found on Amit’s SuperAffiliateMindset blog or in Google AdWords documentation or during his presentations at events like the first PPC Classroom live event in Vegas last year or in his Affiliate Summit presentations.
What makes Amit different from other affiliate marketers is (more…)
Note: Click here for the latest PPC Classroom 2.0 (by Amit Mehta and Anik Singal – Feb 2009)Â product review
A major grouse I have with “shopping comparison sites” is that there’s often no “comparison” involved. They’re usually just a bunch of scraped data from affiliate datafeeds. There’s no “opinion” or comparison of the pros and cons of the product. Just a pile of digital trash on the information highway in my opinion.
It’s frequently the same case with Internet Marketing product “reviews” too…You know those ads that go:
“Is Product XYZ A Scam? Check here to find the facts!”
“Don’t Buy Product XYZ Till You Read This Review”
OR my favorite
“An Honest Review of Product XYZ” (yeah right…)
If you head over to the page, you usually see a regurgitation of the marketing material, or just a listing of the product’s specifications, the price and maybe some bogus “bonus”…whoopee…
In my past vocation as a tech journalist, I used to evaluate product and service offerings from the likes of Microsoft, Iomega, Diamond Multimedia, Creative Technology among others. The product reviews were subsequently syndicated on the newswires and online tech portals, so I’ll use the same methodology here as well.
What’s good and bad about PPC Classroom?
First off, the product is pretty comprehensive.
From the product graphic, it looks like:
- 4 manuals
- 7 discs (probably a combination of CDs or DVDs)
- At least 8 handouts
- Super Affiliate Jeremy Palmer’s “top secret” software tool for tracking ad campaigns across various pay-per-click search engines (a necessity once you are spending large amounts on PPC on a daily basis).
Regarding the course structure, it’s geared towards newer affiliate marketers with topics on:
- An introduction to PPC and affiliate marketing
- Keyword matching
- Understanding PPC stats
- Finding niches and identifying hot demand
- Evaluating your competition and building your USP (unique selling proposition)
And the bread and butter of the PPC-affiliate marketing trade, affiliate marketing monetization strategies (more…)