I invited affiliate network ShareASale Director of Client Services, Carolyn Tang, on the Friday Podcast this week to get her thoughts on:
- How merchants can use affiliate marketing as a sales channel for their products and services
- How to conduct due diligence when deciding whether to set up and operate their affiliate program or list it on an affiliate network
- How merchants can enhance their “affiliate relationship management” skills
- ShareASale’s “best practises” initiatives (possibly for merchants and affiliates – something I’m looking forward to checking out).
Check out: ShareASale
Access the podcast below:
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Great interview Andrew and Carolyn. Lots of good information for both affiliates and merchants to pay attention to.
Nice interview…affiliate managers should seek to get to know their affiliates as well as possible…and dare I say pick up the phone and call them or encourage them to call you.