I invited John Hasson on the Friday Podcast to share some tips about his PPC campaigns.
From his previous appearance on the series, you’d have heard about how he extensively uses automation in his PPC campaigns. Together with outsourcing business tasks, John has given his affiliate marketing business more room to grow.
During our discussion, John mentioned:
- His strategies to test out keywords (as many as 30,000 at a time)
- Keyword research and harvesting and the tools he uses
- How you multiply and permutate your keyword list
- Live example of constructing a keyword list
- PPC campaign optimization tips
- His new Keyword Grouper tool and it’s “intelligent keyword grouping” features
Check out the podcast below:
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Links:
gotta love that pic
i know huh. lol
gonna listen to this hopefully later tonight. thanks andrew!
wow, i just listened to the podcast and i wish it was longer, that was awesome! (i could listen to PPC talk all day long…) thank you so much for the insights and i love the intro line at the top of kwgrouper.com! lol … i can’t wait to test it out!
i agree with a lot of john’s statements as well…i have a question though. you discuss uploading the 30k keywords for the client, making sure they’re converting according to real/estimated CRs, and then pausing keywords that have low CTRs…i can only imagine the amount of time you’re actually managing the campaigns. are you the only one managing the bids, or do you at some point hand it over to an account manager, or back to the client? just more of a mgmt type inquiry…
thanks! … great podcasts guys!
oh yea and looking forward to scratching my head during your session 🙂
I have to people that help out with reporting, and so on. I still take on most of the responsibility with identifying and removing or updating poorly performing keywords and ads. But I don’t really do it all by hand.
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