I invited John Hasson on the Friday Podcast to share some tips about his PPC campaigns.
From his previous appearance on the series, you’d have heard about how he extensively uses automation in his PPC campaigns. Together with outsourcing business tasks, John has given his affiliate marketing business more room to grow.
During our discussion, John mentioned:
His strategies to test out keywords (as many as 30,000 at a time)
Keyword research and harvesting and the tools he uses
How you multiply and permutate your keyword list
Live example of constructing a keyword list
PPC campaign optimization tips
His new Keyword Grouper tool and it’s “intelligent keyword grouping” features
One of the best aspects of having a regular podcast like the Friday Podcast is being able to tap the brains and get ideas and inspiration for some of the brightest lights in blogging, affiliate marketing, PPC and search engine optimization.
And the inertia of business and projects has kept my intended blogroll update moving forward for a couple of months (yes, months).
If you’re headed to the Affiliate Summit next month, do drop a note in the comments below and be sure to say “hi” especially if we meet up at one of the parties or at the booths.
Here’re some of my old friends and new friends I’ve made in the last year (and recently added to the blogroll).
Miles Baker: A work-at-home dad who’s tried just about everything on the internet, Miles is a successful affiliate who’s built a healthy number of profitable sites. He’s one of the panelists at the affiliate panel on the first day of the Affiliate Summit.
NickyCakes: Nick calls himself a “reformed blackhat” whose main focus is on pay per click-based affiliate marketing. He’s posted a number of innovative affiliate strategies on his blog (in between pointing out perceived pretentiousness among certain affiliates). Nick will also be one of the panelists on the affiliate panel at 1230pm on the first day of the summit.
Geordie Carswell: Geordie’s the 3rd and final member of the affiliate panel. Though he doesn’t actively blog, he’s focused on building his new outfit, Diversion Marketing. Although he’s quite accomplished at PPC, he’s since started work on a couple of different projects and I might have him on a future episode of the Friday Podcast.
In the meantime, you can check out his previous appearance on the Friday Podcast where he talked about affiliate success strategies.
One of the perks of heading to Affiliate Summit West at the Rio hotel this coming January is the opportunity to meet the various guests on the Friday Podcast, some for the 1st time and some of the 10th time.
Next on the list would be the terrific networking events and parties, especially the near legendary ones hosted by the ShareASale affiliate network, and if you’re lucky, you’ll get to bring home a polaroid with SAS founder Brian Littleton in his trademark sweatervests.
This isn’t to say that the sessions are to be unrated. (more…)
Affiliate Summit co-founders Shawn Collins and Missy Ward present innovative events in conjunction with their signature Affiliate Summit events. They organized an affiliate road rally when I was in Las Vegas earlier this year, with about 20 affiliates and networks taking part. It was truly radio control mayhem as our radio signals crossed and cars, trucks and other vehicles careened into the human drivers and into the wall.
This time round, the next Affiliate Summit West in Las Vegas will feature an Affiliate Triathlon, billed as “designed for affiliate marketers by affiliate marketers”. As affiliate marketing gives most successful affiliates the option to eat and sleep as much as they can comfortably tolerate, the tendency is to put on a little weight around the waist, thighs, face, etc. (With the exception of a couple of notables like Shawn, Missy, Heather Paulson, Ros Gardner, Amit Mehta, Chad Frederiksen, John Hasson, Nickycakes – who are the healthier minority among the affiliate majority).
All proceeds from the event go to charity, which will include the National Breast Cancer Foundation. It’ll be a fun event for sure, though I’m hoping Shawn will give more details. Maybe this year, we’ll see Heather in her bikini at the Rio pool taking on all challengers?
Shawn Collins on his preferred mode of transport
Affiliate Summit West 2009 will be from Jan 11-13 in Las Vegas at the Rio All-Suite Hotel & Casino.
The speakers for the workshop element of the Affiliate Summit have been selected, and I’ll be moderating a session “Affiliate Bloggers Speak Out: Tips on SEO, PPC and Sales Conversion” at the upcoming Affiliate Summit which is from Jan 11-13 in Las Vegas next year.
Together with me for the session will be the panelists:
Affiliate Bloggers Speak Out Panelists: (Left to Right)Nickycakes, Geordie Carswell, Miles Baker
This’ll be a great session not only because the three panels are highly skilled affiliate marketers, but they have very different strengths too. Although Nickycakes and Geordie (former affiliate network Revenuewire CEO turned affiliate) use (more…)
I first met PPC affiliate John Hasson at ShareASale’s “Party Under The Stars” party at Affiliate Summit West earlier this year. We were eating a heartattack-inducing tiramisu/ice-cream concoction and talking about our businesses.
John spoke at the “Meet The Experts” session chairing a table on PPC affiliate marketing. At the recent Affiliate Summit East in Boston, John presented a session on PPC marketing.
During the course of our discussion, I was pretty amazed at how John’s brought his programming skills to automate and employ leverage in PPC campaigns.
We also talked about:
How John got started as a programmer early on and his first experience at generating $600 a day through PPC arbitrage
How he made his transition into affiliate marketing
Note: John was travelling as part of a project he’s working on and the line dropped a number of times and the connection wasn’t the best. Listen in for some great tips though.
I first met PPC affiliate John Hasson at ShareASale’s “Party Under The Stars” party at Affiliate Summit West earlier this year. We were eating a heartattack-inducing tiramisu/ice-cream concoction and talking about our businesses.