Rachit Dayal is a Singapore-based internet marketing consultant who focuses on traffic generation, sales conversion and business growth strategies for entrepreneurs and businesses.

He’s also a Google AdWords Certified Professional and has managed a number of marketing campaigns for businesses going the online route. I invited him on the Friday Podcast and he mentioned a recently client for whom he increased monthly revenue from $2,000 to more than $40,000 mainly through the use of AdWords and Google’s suite of webmaster tools and other resources.

In many cases, Rachit often goes to free resources, even though he subscribes or has bought paid ones.

This’ll be an interesting interview for new and intermediate level marketers, as you’ll discover:

• How Rachit got started with internet marketing
• AdWords campaign set up and optimization tips
• Keyword tools to enhance your PPC campaigns
• How you can use analytics tools to enhance your profits
• Rachit’s conversion system including techniques you can use now
• Alternative uses for Google AdWords for your marketing efforts

Check out the podcast below:

Friday Podcast: Rachit Dayal [ 47:12 ] Play Now | Play in Popup | Download (621)

Links:

• Rachit on Twitter
• Rachit’s blog
• Rachit’s upcoming Google Marketing workshop

Other resources:

• Avinash Kaushik
• Conversion University

• podcasts
• 1 Comment

If you’re an affiliate marketer, you’d know that PPC (or PayPerClick) generated traffic are the key to success toward Super Affiliate status (at least $10,000 a month in commissions), and it’s opportune that my friend and PPC Super Affiliate Mark Roth has launched Affiliate Radar.

Who’s Mark Roth?

He’s generated more than 1 million leads using Google’s AdWords PPC program.

In the process of his PPC efforts, he had customized software and a management platform developed to facilitate his affiliate marketing and CPA marketing efforts.

With PPC and its associated databases of keywords and keyphrases, there is a significant amount of data management involved. While you can still track keywords on Excel spreadsheets up to about 1,000 keywords effectively, you’d be hard-pressed to go beyond that without automating your systems.

…Which is where Affiliate Radar comes in. Mark mentioned that it’s the same system he uses in his marketing campaigns. Here’s an overview of Affiliate Radar’s features:

Affiliate Radar’s key feature is to manage your PPC and conversion tracking efforts from a central console. It currently supports Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter from a central interface.

Besides the ability to track (more…)

• PayPerClick - PPC
• 7 Comments