If you’re an affiliate marketer, you’d know that PPC (or PayPerClick) generated traffic are the key to success toward Super Affiliate status (at least $10,000 a month in commissions), and it’s opportune that my friend and PPC Super Affiliate Mark Roth has launched Affiliate Radar.

Who’s Mark Roth?

He’s generated more than 1 million leads using Google’s AdWords PPC program.

In the process of his PPC efforts, he had customized software and a management platform developed to facilitate his affiliate marketing and CPA marketing efforts.

With PPC and its associated databases of keywords and keyphrases, there is a significant amount of data management involved. While you can still track keywords on Excel spreadsheets up to about 1,000 keywords effectively, you’d be hard-pressed to go beyond that without automating your systems.

…Which is where Affiliate Radar comes in. Mark mentioned that it’s the same system he uses in his marketing campaigns. Here’s an overview of Affiliate Radar’s features:

Affiliate Radar’s key feature is to manage your PPC and conversion tracking efforts from a central console. It currently supports Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter from a central interface.

Besides the ability to track (more…)

• PayPerClick - PPC
• 7 Comments

For a number of days I’ve been unable to access the keyword selector tool over at Overture Keyword Selector tool.

Though the results lag real time searches by about 2 months, they’re good for getting an indication of search volume and related searches for given keywords and keyphrases.

In the past few weeks, there’s been speculation that with the launch of the new Yahoo! Search Marketing (AKA Panama), the Overture tool might be taken down for good.

[Incidentally, Pepperjam head honcho Kris Jones gives a good overview of Panama with his post: The New Yahoo Search (aka, Panama) Looking More & More Like Google Adwords ]

While there’s no official word from Yahoo!, it looks like traffic to Overture, while dropping since the disruption in the service sometime around mid December 2006, is still very robust.

So it was a little surprising that the Overture tool appeared (more…)

• Keyword Research
• 4 Comments