It takes effort to build and operate an online business, while some marketers will spend nearly all their working hours focused on building their business, others will be looking at ways to run their business more effectively. The question is whether it’s possible to reduce the number of hours you’re working on your business AND increase profits at the same time?

This is a continuing series of “Affiliate Marketing Tips” posts to share marketing and promotion strategies for affiliate marketers. If you’re new to the series, you might like to check out the first in the series “The Industry and Getting Accepted”

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In a recent post, Brandon Adcock (AKA MajorBTA) wrote about how he’s reduced the number of hours he’s worked on his business and yet increase his income.

Some of the ways he’s achieved this:

• Shift his traffic generation to less time intensive methods – specifically to media buying, from search engine optimization before. Media buying is more macro in scope, compared to the resources that SEO typically requires
• Consolidation to focus on 1-2 verticals vs 4-6 before
• More focus on his own campaign, compared to a broad “knowing what everyone else is running” approach to competitive intelligence

While it’s worked for Brandon, will it work (more…)

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This is the first in a series of educational post about getting started as an affiliate marketer. Whether you’re new to the industry or have some experience under your belt, you should get more tips and strategies to enhance and improve your campaigns.

What’s Affiliate Marketing and CPA Marketing?

Affiliate marketing is a channel or method where advertisers (also known as merchants or product owners) recruit partners to help them:

• Generate prospective customers OR
• Pre-sell them on the idea of buying the product OR
• Getting involved in the sales process themselves

Depending on the advertiser you’re working with, you might be known as an affiliate/affiliate marketer/partner/associate/reseller.

You might be paid on:

• The number of prospects generated (lead generation) OR
• The value of products bought (revenue share/pay-per-sale) OR
• On an ongoing basis receiving regular payments as long as the customer continues the product/service. (continuity/rebilling/subscription)

CPA marketing or Cost-Per-Action marketing is primarily focused on the lead generation aspect of the business. You might receive a $30 payout on a $4.95 trial by the customer. The advertiser is able to recoup their commission payout to you by selling a premium product on the backend (as a product upgrade), or enrol the customer in a monthly subscription.

Hence, for many new affiliates, the CPA route (more…)

• affiliate marketing
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