Tag Archives: business strategies

The Death of CPA Marketing

9 Replies

One tired refrain heard among some marketers is that because they’re late to the game, all the “good” niches have already been taken. If you believe everything you hear, there’s “little” money left in CPA/Affiliate marketing because the boat has left for ringtones, dating, Acai, payday loans, etc.

Added to that, with Google AdWords Quality Score, the search network is a much harder game to play, compared to before.

While some of these “facts” have some truth to them, your success as an affiliate marketer mirror that of a brick-and-mortar entrepreneur. If every possible restaurant concept has already been created, why bother starting another?

If anything, this question is pretty self-reflective. If life is so hard, why Continue reading →

Friday Podcast: Strategies For Scaling Your Affiliate Business With Miles Baker

2 Replies

miles bakerVeteran marketer Miles Baker gave an insider look at how he’s grown his affiliate business through the process of automation and outsourcing elements of his affiliate marketing business.

Having been on the Friday Podcast series before, you can check out his first podcast interview.

With his experience as an affiliate and affiliate manager, Miles has insights into the affiliate industry which has helped him develop a set of strategies to “work less and earn more”.

In this Friday Podcast, Miles spoke about:

  • How to grow your business
  • How to focus on what’s important and high value within your organization
  • Budgeting how much to spend on scaling your business
  • How to train your employees and outsourcers efficiently
  • What criteria and considerations to factor in as you’re scaling your business

Check out the podcast below:

[display_podcast]

Links:

One Key Concept To Growing Your Internet Business In 2009

6 Replies

If you’ve attended any sort of time management, goal setting or time management class in high school or college, you’d feel that you might have been beaten over the head with the Vilfredo Pareto bat.

Originating as a study that showed 20% of Italy’s population held 80% of its wealth, the concept of Pareto Efficiency (also known as the Pareto principle or 80-20 rule) introduced the idea of efficiency into everything you do. It’s not just enough to work hard, you need to work smart too.

Being (or wanting) to be a lazy affiliate marketer, it’s necessary to get a handle on this concept, especially if you want to hit your 2009 goals (it’s almost the end of January, you did set them, didn’t you?)

So this is your brain and the stuff you can work on every day:

90-10 rule

I’d go one step further to suggest that working in “internet time”, the 90-10 rule applies.

A merely 10% of your efforts are going to be responsible for 90% of the results you get, because of the vastness of the internet, the efficiency of technology like Continue reading →