Tag Archives: gary-vaynerchuk

Affiliate Summit West 2009 Las Vegas Highlights

One of the perks of heading to Affiliate Summit West at the Rio hotel this coming January is the opportunity to meet the various guests on the Friday Podcast, some for the 1st time and some of the 10th time.

las vegas

Next on the list would be the terrific networking events and parties, especially the near legendary ones hosted by the ShareASale affiliate network, and if you’re lucky, you’ll get to bring home a polaroid with SAS founder Brian Littleton in his trademark sweatervests.

This isn’t to say that the sessions are to be unrated. Continue reading

The Worst Reasons To Start Podcasting and Video Blogging…

Probably have to do with the fact that since “everyone” is doing it.

Or the opposite scenario “no one” is doing it, so you should be the first.

I have been downloading and listening fairly religiously to the Geekcast podcasts (one of the Geeksters Shawn Collins mentioned that the new episodes come out every Tuesday) and watching Gary Vaynerchuk’s video posts.

So the $1m question is if you like this audio and video content, should you also jump on the metaphorical bandwagon and fire up your Flip camera too?

Here’s where I might differ from some of the others – there’s 2 elements to communication – there’s form (whether you write something on a sheet of paper, take a photo, do a blog post, shoot a video) and there’s function (AKA content) – the meaning behind your message.

In the rock-paper-scissors equation of multimedia…

  • graphics trump text-alone (a picture says a thousand words?)
  • audio trumps graphics (usually)
  • and video trumps static images and audio, right?

In most cases, if you’re judging the value of Continue reading

What’s Your Social Marketing Velocity?

Here’s a quick quiz.

Remember…

Just the other night, I got the answer…Ricky who?

Exactly!

If you’re using the social web, or mass media (the bigger subset which social media is a part of), you’re subject to Continue reading