Tag Archives: john-carlton

The PPC Marketer Vs Info Marketer Face-Off

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Having a foot each in the info marketing and PPC (Pay Per Click) space has been eye-opening and there’re a number of possibilities for hybrid marketing, especially given the pros and cons of each side of the divide as I’ll go into details here…

Information Marketing (or Info Marketing) is where I started out, marketing ebooks and digital products and gradually developing my own products.

Traffic generation and list building are the bread-and-butter for info marketers. The mantra “The money is in the list” applies.

As an info marketer, you should be keenly aware of the lifetime value of each customer. That’s the value of commissions or product sales you’d expect from each of your customers over the lifetime that they do business with you.

[If this is new to you, you need to work this out immediately, as it had direct implications on your business]

If you have compelling and sticky content and treat them well, you can expect to grow very loyal customers.

What’s a loyal customer?

Take me for example, when it comes to digital cameras and camcorders, I’d look at what Sony and Canon offer. If they don’t have what I’m looking for, I’ll consider other options (only with great reluctance).

The old time marketers would call this “brand loyalty”, the Internet Marketers would call this Continue reading →

Monday Question: What’s A Good Niche To Get Into?

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Starting this week, I’m kicking off a series of answers to readers questions which will appear every Monday (hence…the “Monday Question”).

Here’s this weeks question: “I’m a new Internet Marketer, which Internet Marketing product do you suggest I start promoting as an affiliate”

My answer: You should pick the area in which you have the greatest affinity.

Note that the most successful Internet Marketers will brand themself in a specific manner, with one identity, for example, you might have:

  • Joel “AdSense” Comm
  • Mike “Viral Marketing” Filsaime
  • Chris “Super Affiliate” McNeeley
  • John Carlton “The Marketing Rebel”
  • Michel Fortin “The Copywriting Doctor”
  • Darren “ProBlogger” Rowse
  • Gary Ambrose “Viral Listbuilder”

You hardly come across someone who brands themself as a adsense/PPC/eBay/super affiliate/seo/product creator for a reason. You lose credibility because most will not believe you can master so many specializations just a couple of months into the industry.

You might have a few Continue reading →