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Posts Tagged ‘offerati’

Friday Podcast: Lessons Learned From Launching An Affiliate Network

jim lilligJim Lillig is a colorful character – in the best possible way imaginable.

Having been involved in brick-and-mortar businesses, operating mature entertainment website MrSkin.com, speaking multiple times at Yanik Silver’s highly rated Underground workshop series, operating seafood retailer Lobster Gram, and finally launching his own affiliate network, Offeratti.

It’s hard to imagine Jim as someone able to sit still. He rarely does, and just like the last time he came on the Friday Podcast in January this year, Jim was chatty and gave a number of great tips to both affiliate marketers as well as lessons from launching his own affiliate network.

Here’re some of the topics we talked about:

  • 6 months on – lessons learned from launching the Offerati affiliate network
  • Combat affiliate fraud – how to work towards “zero fraud” on your affiliate network
  • How international affiliates, especially from Asia and Europe can increase their chances of getting accepted by affiliate networks and CPA networks
  • How Offerati’s MONKS system improves conversion rates for affiliates and how it works
  • Tips for new affiliates launching their first campaigns
  • Why and how you can incorporate predictive keywords and demographic targeting into your campaigns
  • Plans in the pipeline for Offerati

Check out the podcast below:

Links:

Friday Podcast: Affiliate Marketing and Affiliate Management Strategies with Jim Lillig

jim lilligThe recent Affiliate Summit West marked the launch of the Offeratti affiliate network founded by affiliate veteran Jim Lillig.

I spoke to Jim at the sidelines of the affiliate summit, where Jim talked about:

  • How he got started in affiliate marketing
  • Getting involved in projects like affiliate track
  • Managing the affiliate program for an MP3 site which had 1 million paid subscribers and a budget of $500,000 each month for pay per click (PPC) traffic
  • How merchants can easily create marketing tools for affiliates
  • PPC optimization tips for affiliates
  • How you can identify quality affiliate networks and affiliate offers
  • How to get approved and accepted for affiliate programs if you are an international affiliate
  • Why affiliate managers should not auto-approve affiliate applications
  • The launch of the Offeratti affiliate network

Check out the podcast below:

Links:

Offeratti