A major grouse I have with “shopping comparison sites” is that there’s often no “comparison” involved. They’re usually just a bunch of scraped data from affiliate datafeeds. There’s no “opinion” or comparison of the pros and cons of the product. Just a pile of digital trash on the information highway in my opinion.
It’s frequently the same case with Internet Marketing product “reviews” too…You know those ads that go:
“Is Product XYZ A Scam? Check here to find the facts!”
“Don’t Buy Product XYZ Till You Read This Review”
OR my favorite
“An Honest Review of Product XYZ” (yeah right…)
If you head over to the page, you usually see a regurgitation of the marketing material, or just a listing of the product’s specifications, the price and maybe some bogus “bonus”…whoopee…
In my past vocation as a tech journalist, I used to evaluate product and service offerings from the likes of Microsoft, Iomega, Diamond Multimedia, Creative Technology among others. The product reviews were subsequently syndicated on the newswires and online tech portals, so I’ll use the same methodology here as well.
What’s good and bad about PPC Classroom?
First off, the product is pretty comprehensive.
From the product graphic, it looks like:
7 discs (probably a combination of CDs or DVDs)
At least 8 handouts
Super Affiliate Jeremy Palmer’s “top secret” software tool for tracking ad campaigns across various pay-per-click search engines (a necessity once you are spending large amounts on PPC on a daily basis).
Regarding the course structure, it’s geared towards newer affiliate marketers with topics on:
An introduction to PPC and affiliate marketing
Understanding PPC stats
Finding niches and identifying hot demand
Evaluating your competition and building your USP (unique selling proposition)
And the bread and butter of the PPC-affiliate marketing trade, affiliate marketing monetization strategies (more…)