Insiders at the recent blogger convention SOBCon revealed plans about $10 million wunderkind social network site MyBlogLog. In the mix: a rebranding, a new widget and features to protect against social spam that is becoming more pervasive on the networks.

David Dalka mentions that during SOBCon upcoming changes to the popular social networking site include:

• A rebranding (to reflect it’s acquistion by Yahoo!)
• Some MyBlogLog 2.0 upgrades – site redesign and a Web2.0-ish widget upgrade
• Anti-social spam features like avatar moderation and masking type features

Since Google rules the roost at the moment on the search engine front, there’s plenty of opportunity for Yahoo! and Microsoft to capture mindshare and market share on the non-search engine traffic fronts.

There’s opportunity to look at the hubs of highly targeted traffic clustered around social sites and forums.

So far we haven’t heard not many high profile forums being acquired have been reported in the mass media, even though transaction values for these deals can range from the hundreds of thousands to the millions.

Selective media focus? Perhaps. But as social traffic and social media continue to (more…)

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