Tag Archives: cash tactics

Friday Podcast: PPC Strategies With Andrew Payne

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andrew payneI met Andrew Payne on the CashTactics blog where he’s leading a PPC case study.

Andrew’s in stealth mode and hasn’t given many public talks yet, though he’s certainly an affiliate marketer to watch.

Starting his PPC campaigns in Oct 2007, he generated over $1,000 in commissions in 4 days and has continued using PPC in his marketing campaigns.

I got him in for a Friday Podcast session, where we talked about:

  • His start in internet marketing in the area of search engine optimization
  • How he made the switch to PPC and some of the tips he’s picked up along the way
  • An overview of the PPC case study
  • Tips to optimize your landing page
  • Key techniques you should use to maximize the success of new campaigns
  • How to keep yourself continually motivated and achieving your goals
  • Andrew’s preferred affiliate and CPA networks

Check out the Friday Podcast below:

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Friday Podcast: SEO Strategies With Kris Trujillo

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kris trujilloI first got to know Kris when he took over the mantles of the Cash Tactics blog from it’s fonder Ralph “Ruck” Ruckman earlier this year. (Ruck went on to focus on his Convert2Media affiliate network).

From the Cash Tactics site, Kris describes himself as a “PPC and CPA Marketer but I also deal in retail affiliate marketing and I’m a product owner with my own affiliate program. I own a PPC search engine, several smaller search engines, a couple drop shipping stores, and a few other random sites.”

During our Friday Podcast discussion, we talked about:

  • How Kris got started in internet marketing
  • Changes and development in search engine optimization for your website
  • How to optimize your website structure
  • How to get started with a directory or search engine-based business
  • The difference between a “thick” directory and “thin” directory

Listen to the Friday Podcast:

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