Tag Archives: Internet Marketing

Friday Podcast: To Be Smart Or Rich?: The Internet Marketing Truth

Would you rather be a smart Internet Marketer? Or a rich one?

You might say you’ve chosen one path, but your behavior might be leading you down the other.

Check out this week’s Friday Podcast for details.


Rich Guy Or Smart Guy: The Internet Marketing Truth

And the audio download:

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Notes follow after the “more” tab:

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Monday Question: The Death of Blogging and Long Term Business Growth

I got a short and sweet question today “Is blogging dead?
I was planning to start a blog, but I heard that I should create and optimize a Facebook profile instead.
What’s your advice?


That’s an interesting question and let me do my best to you an interesting answer.

If you read Stephanie Agresta (AKA Internet Geek Girl’s) post “Blogging is not dead (but I am really busy)“, you’d realize that like a lot of popular bloggers (eg. Sam Harrelson, Wayne Porter, Jim Kukral and Co), Steph has reduced the frequency of her “long form” (eg. WordPress blogging), in favor of micro-blogging (eg. Twitter and it’s companions).

So blogging is not “dying” nor will it “die” anytime soon.

The significant issue at hand is to get a grip on your long term business growth.

Are you being overly tactical – looking at the micro level of your business – whether you should set up a squidoo page, a hubpage, a facebook profile, throw up a social community site…

When really you need to be more strategic in nature!

If you need an analogy – strategic or being long term-focused means looking at the forest, and fashioning a master plan.

Being tactical means you’re looking at an individual tree and trying to optimize it. Taking care of the day-to-day. so to speak.

Don’t get me wrong, you NEED to be tactical in nature when you’re going into a new niche and building up your skills, but you shouldn’t be Continue reading

Friday Podcast: Breaking Into New Niches

Whether you’re a merchant/product owner or an affiliate, you’ll inevitably break into a new niche at some point.

So one of the questions you’ll need to answer in order to succeed is: “How can niche sites tackle the challenge of content creation, especially if they are in a new area? More importantly, how do they monetize effectively?”
We tackle this quesiton in the Friday Podcast.

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Here’re the notes:

Tackling fear of the unknown.

Understanding the problems (also known as opportunities) in any new market is key.
-Cost/performance – fees are based on amount of weight lost. program to lose 10lbs might cost a thousand dollars. that’s $100 per lb. lucrative?
-Weight management sites are the one of the best examples of membership sites. friend Rachel Rofe has a great site and has been profiled by magazines.
-Long term effects
-Mood swings, depression – biochemical balance

Visit forums, blogs and content sites in your chosen area and figure out the burning questions people are facing. Compile a list of the top 50 problems/questions and answer them – that will form the basis of your search engine AND human friendly content.
-Document the process
-Buy weight loss for dummies or atkins diet for dummies, visit wiki, head to google news.

As internet marketer, information is your most significant weapon.
Use it to your advantage.

Friday Podcast: The Social Marketing Identity Crisis

In this edition of the Friday Podcast, I look at how the worlds of work and play can come crashing together in the realm of social networks and social networking. Tune in below…



Friday Podcast: The Social Marketing Identity Crisis - The best bloopers are here

Prefer an MP3? The audio podcast can be accessed below:

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WordPress 2.3.1 = Legacy Blog Plugin Killer

If you’ve recently upgraded to WordPress 2.3.1, you could have either the best blogging experience if you’re a new user, or one of the worst, if you’ve been using WordPress for some time.

A key reason is mentioned on the WP-Testers list by Ryan Boren, one of the developers:

“The big schema change is the dropping of the categories, post2cat, and link2cat changes in favor of the new terms, term_taxonomy, and term_relationship tables. Any plugin that queries against the old table will break horribly.”

What this means is that the new WordPress has shifted its data structure from a category-basedsystem to a new taxonomy.

If you’ve extensively used category-based plugins to enhance your SEO or social marketing efforts, you’ll bang into lots of error messages, as anyone who’s posted a comment on this blog will attest to.

Given the number of social-based plugins I’ve installed, and the extent to which they interface with the old (now defunct) category-based data strcuture, you can expect to Continue reading