Social traffic is fantastic because:
- It’s highly targeted
- It’s immediate
- It’s low cost and often free
The downside is because of it’s interactive nature (which contributes to it’s virality), spam marketers will always try to flood you, and drown out your message with their spam.
This includes, but is not limited to:
- Posting irrelevant images (usually a scantily-clad female) in their avatars [see: How Your Social Network Avatar Can Make Or Break Your Internet Marketing Efforts]
- Comment spam: “I like your site, come visit me at (website address)”
- Being generally obnoxious (use rules of social etiquette to figure this one out)
On social community sites like MyBlogLog, Eric and his team have instituted several measure like: limiting personal messages to 20 a day (with an innovative reciprocal message feature in place) , and eliminating animated GIF avatars in favor of single (static) image ones.
But that still doesn’t quite solve the problem of ‘widget spam’ where people with link baiting avatars feature on your sidebar widget that appears on the right of this blog.