Author Archives: Andrew Wee

About Andrew Wee

My name is Andrew Wee. I'm 32 years old, live in Singapore and am happily married with a 2 month old daughter. I've gone through a list of various occupations including: * journalist (for a business newspaper) * Internet content developer (for one of Asia's largest media group's Singapore Press Holdings) * trainer in entrepreneurship, business building, life skills * photographer/photojournalist * real estate agent * consultant * entrepreneur (I think that's enough for now...more later!) This is a personal space to express my goals, dreams and aspirations.

Friday Podcast: PPV Strategies With Ian Fernando

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Ian FernandoI’ve known Ian Fernando for some time, talking to him over instant messenger and over the forums, so it was great to kick off the new year with inviting Ian on the Friday Podcast to talk about some of the innovative strategies he’s using for his affiliate marketing campaigns.

During the session, we talked about:

  • How he got started in internet marketing, especially working 3 jobs at the time
  • Some of the discoveries and lessons learned as he got started in affiliate marketing
  • Ian is one of the few marketers who blogs publicly about media buying and Pay-Per-View strategies
  • Which PPV networks you should take a look at
  • Tips to optimize your PPV campaigns
  • How to select appropriate affiliate offers for PPV campaigns
  • His newest project Affpinions
  • A preview of his upcoming session next week at the Affiliate Summit on “Keyword Blasting”

Check out the podcast below:

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Resources:

E-Books Which Make Me Angry

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If you’re a frequent visitor to my site, you’ll know that aside from affiliate marketing, my other gig is that of product creator – developing information products – books, reports, videos, courses – which are delivered digital. The majority of the online world calls these “e-book” or “ebooks”.

Information can be found all over the internet and begs the question “Why would anyone pay for something that can be found free on the internet?”

The simple reason is that if you’re merely repackaging a blog post, a wikipedia entry, a google news story or a mp3 download, you’re not adding value and you might as well give it away for free.

On the other hand, if you’re adding value to the process, by organizing information, providing advanced applications to a basic technique or providing a comprehensive case study AND your customer gets value out of the process, you are more than justified in charging for your products.

There’s been a recently trend among bloggers and internet marketers to jump on the “I want to build a list” bandwagon. A common incentive to get people to join a list is to say “I’ve written a report on (topic), get access to this report by joining my mailing list now!”

I’ve experimented in the last week joining a number of lists. In some cases, the promised report hasn’t shown up.

angry

In many cases, the report has been nothing short of disappointing. Just because you can hammer out, copy 5 pages of text, convert it into a PDF and offer it online, does not make it a “report” or a “book”. That’s like saying you can buy a smashed-up race car and say you’re a Ferrari owner. It is technically correct, but just so wrong.

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Here’s my take on the issue:

If you’re going to do anything (free or paid), do it Continue reading →

The Accidental Domaineer And Laying The Groundwork for 2009

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Talk to any marketer and chances are that they’ll have a stash of domain names for projects that may likely never materialize. Talk to the enthusiastic ones and they might have a couple of hundred domains registered at their domain name registrar.

domain name

I’ve just renewed another 7 of my current ones for another year at Namecheap, using the coupon code  GOLDDEAL (good for renewals if you have more than 50 domains) which saves you a little under $1 in registration costs.

And I’ve picked up a new one using the Namecheap December 2008 coupon code THREEKINGS, saving about $1 too.

(If you’re looking for great value webhosting, check out Bluehost, which was my first shared webhosting account and I still keep it around, even though I have a dedicated server now).

The next step is to start planning and scheduling time for doing something with the domains. A couple of the partners I’m working with are going into a consolidation phase and weeding down the number of projects each person is working on – no more than 2 major projects – which will go a long way to maintain focus. It’s a great idea in my opinion.

Are You Engaged In “No Rest For The Wicked” Internet Marketing?

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At this time of the year with Christmas and New Year’s reducing the number of official work days in December, has your productivity been affected? Especially for those of us who are tethered to our computers, either because we’re:

  • Working
  • Hosting/calling in to a conference call
  • Playing games
  • Watching a movie
  • Going through our business balance sheets
  • Coordinating with our remote operations team

Or some other activity of your own choosing, I have found that I spend about 1.5 to twice as much time in front of my computer as I spend sleeping on my bed every day.

So do the holidays represent a boon or bane to the internet marketing continually building their business (especially during the holiday shopping season).

frown

Specifically, Do the holidays disrupt your business momentum and do either you and/or your business suffer as a result?

With the 24×7 nature of the internet, it’s inevitable that there’ll be a number of casualties (direct or indirect) are suffered along the rush to be the first and #1, especially in a high stakes game where “Speed can be of the essence. If a blogger is beaten by a millisecond, someone else’s post on the subject will bring in the audience, the links and the bigger share of the ad revenue.”

In the words of TechCrunch’s Michael Arrington: “I haven’t died yet,” although he’s Continue reading →

Friday Podcast: Business Building Tips With Kelly McCausey

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Kelly MccauseyIt’s hard to imagine Kelly McCausey who’s well-established in the Work-At-Home Mom niche as struggling to pay her utility bills despite working full time as an office manager in 2002, but she’s certainly come a long way since then.

Her first attempts to promote her desktop publishing services over the internet did not take off as she’d expected, however, other opportunities came up that eventually led her to focus on the work-at-home mom (WAHM) niche.

Listen to how she got started and built her business up, including her current projects, such as Work At Home Moms Talk Radio and her new projects.

During the Friday Podcast, we talked about:

  • How to plan for your success online
  • Building your business from the first step and expanding it beyond
  • How you can focus on a single market and maximize its profit potential
  • Pitfalls you need to be aware of as you’re building your business
  • Qualities to build a sustainable online business

Check out the Friday Podcast below:

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You can find out more about Kelly at:

New Twitter Analytics Tool – Mr Tweet Debuts and a Review

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I saw Heather Paulson twitter about MrTweet yesterday and decided to check it out.

One of the potential pitfalls about Twitter is to make a snap judgement that the more followers you have, the better position you’re in. While this might be true in some cases, I think twitter followers are just like any other type of online traffic – quality massively outweighs quantity any day of the week.

jonathan miller

That’s one of the reasons why the new Twitter tools which Continue reading →