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Posts Tagged ‘affiliate-managers’

Convert2Media – The Affiliate Network That Cares

…Although it may not be in the way you are thinking.

One of the most frustrating experiences for affiliates is working with affiliate managers who don’t understand the affiliate industry.

With the turnover prevalent among affiliate managers in the industry, it’s not surprising to have an experienced affiliate manager be suddenly replaced by a brand spanking new affiliate manager who’s just a couple of weeks (or sometimes even months) in the job. I can’t vouch for the training that they’re received, although from the looks of things, I get worried when the affiliate rep has no clue what a SubID is, how a Postback function works, or what an “incent site” is.

If you find yourself assigned one of these managers, you could be in pretty big trouble. Especially if they’re nice (or at least trying to be).

You might have an affiliate manager who IMs you at the start of your day to ask how things are going, and maybe even tell you what they did after they got off work yesterday. In their minds they’re being friendly, or even “nice” to you.

It’s likely to be a deathtrap and probably fatal to your income and earnings, because they’re not helping you become a better (and more proftable) affiliate.

Real advice in my book comes in the form of tips or feedback about a feature you might not be aware of, or even recommending third party services that might be able to help you bring your campaigns to a new level.

In my past experience within and outside of internet marketing, the best advice I’ve received are from people who’re willing to give you the uncensored truth (which usually comes with a painful sting attached), but will ultimately help you become a better person (or affiliate).

It’s hard to find someone who epitomizes the approach than Convert2Media’s Ralph “Ruck” Ruckman.

ruck

Some will read his postings on the affiliate and internet marketing forums and think he’s a total jerk, who probably ought to keep his trap shut. He’s probably been responsible for (more…)

Affiliate Networks: How To Talk So Affiliates Listen

One of the keenest observations I’d heard from Sam Harrelson from an older episode of Geekcast is when he was in the process of adding Twitter to an affiliate network’s communication channels, some of the affiliate managers were happy that they had another channel to send out new offer information to.

how to talk to affiliates

If you’re an affiliate signed up to multiple networks, you’d receive a constant barrage of daily emails with subject lines like “network exclusives, promote now!”, “Highest payouts!” and “Hot new offers”.

Likewise, I’ve checked out a couple of affiliate marketing forums where networks have sponsored sections of the forums and populated these sections with “These offers are hot!” then proceed to list down payouts and offer caps.

I don’t know how you feel, but this is pretty much tantamount to email and social network spamming by overzealous affiliate managers.

A good affiliate manager should know when to promote offers and when to back off. And emailing/hounding me when I say I’m busy is one way to get on my really bad side.

The other thing that’s disturbing is (more…)

Friday Podcast: The Future Of Affiliate Marketing With Shawn Collins

I had a chance to pick Affiliate Summit Co-Founder and affiliate advocate (and now affiliate marketer) Shawn Collins’ brain for his thoughts on the future of affiliate marketing, how affiliate networks and affiliates can deal with the fact that more than 80% of affiliate managers have more than 300 affiliates on their roster (about 20% of affiliate managers in Shawn’s survey handle more than 10,000 affiliates….pretty unreal).

And we also talk shop about how networks can up their game.

Our discussion built on a number of points raised in Shawn’s AffStat 2008 report in which 200 affiliate managers were surveyed and disclosed information about the industry. It was certainly nothing short of an eye-opening experience.

Check out the Friday Podcast:

Filesize: 13 MB | Duration: 33 mins

And the AffStat 2008 report.

Friday Podcast: AC Certified with Rachel Honoway

rachel honoway

It’s always a pleasure talking to affiliate marketing veteran Rachel Honoway who’s one of the pioneers at affiliate marketing service agency Kowabunga (later acquired by Think Partnership), having started in 1997.

She’s not only friendly, but highly knowledgeable about prevailing issues in the affiliate marketplace.

If you haven’t yet, check out Partnercentric president Linda Woods’ interview with Rachel on a recent episode of Affiliate Marketing Insider.

For this edition of the Friday Podcast, we discussed:

  • Challenges for affiliate managers, especially in keeping up with your affiliates
  • The chronic issues related to talented affiliate managers leaving for greener pastures and how networks can address this
  • Highlights from the recent AC Certified workshop
  • Why Syntryx might be the “killer app” for affiliate managers
  • The rise of the Web 2.0 social/community-based affiliate
  • Jim Kukral’s role in the affiliate universe (with a pointer to the Daily Flip)
  • And lots of AC Certified goodness

Check out the Friday Podcast below:

To find out more, visit: AC Certified