If you missed it, check out: Affiliate Summit West 2009 in Pics and Words (Part 1).
Here’s more goodness from the Affiliate Summit:
ShareASale’s Director of Client Services Carolyn Tang AKA Catango is one of the most pleasant and knowledgeable individuals in the industry and it was a pleasure to talk to her at the SaS booth, even though there were lots of people there.
As a tradeshow visitor, I’ve got more than my fair share of t-shirts, notepads, pens, paper weights and stationery to last 2.5 lifetimes. I liked how SaS did a little out of the box thinking to provide a photobooth where affiliates took some crazy pics (I’ll post mine later), and thoughtfully gave out baby T-shirts and bears. For affiliates with families or significant others, they’ll likely be seeing the SaS logo on a teddy bear or baby T for some time to come. (a good thing).
Check out the Friday Podcast interview on Affiliate Program Strategies with Carolyn Tang.
It was cool hanging out with top affiliates Colin “Google” McDougall and Ros Gardner over dinner at the Nobu Japanese restaurant at the Hard Rock for the private launch of Jim Lillig’s Offeratti network.
Considering that Colin doesn’t take raw food, it’s a testament to the great food at Nobu that Colin was enjoying the sashimi with the rest of us during the meal. It was also interesting to hear Colin tell his stories about his towed trailer that he rolls out for holidays. And if you’re looking for inspiration as you’re working towards your ideal affiliate lifestyle, Ros has bought a lot of nice toys/trinkets to enjoy the fruits of her labor.
It was great to meet affiliate network Market Leverage‘s marketing manager Dina Riccobono after talking to her over IM and being interviewed for MLTV late last year.
Market Leverage has a proactive outreach and affiliate recruitment program and it’s refreshing to see a network take the intiative in getting to know affiliates. They hosted a dinner at Switch at the Encore hotel, with Market Leverage CEO Mike Jenkins in attendance. It was a great opportunity to talk to affiliate managers Mike Kelly and Jen Fluker to get insight into how affiliate managers operate.
At the dinner, Mike announced the launch of Market Leverage’s greenlinks program, which provides links to video-based affiliate training from the ML website interface.
Here’s an earlier Friday Podcast with Market Leverage CEO Mike Jenkins
Jen Goode, better known as JGoode, headed the Affiliate Summit mentors program and did a great job (I believe there were more than 100 mentees in the program). I also had a picture taken with the penguin and nearly kidnapped him. Ah well, maybe next time.
In the meantime, check out the Friday Podcast with Jen talking about Print-On-Demand product strategies
With Jon Fisher AKA AOJon , founder of the WickedFire affiliate marketing forum. I started making these “gang signs” because a number of the “affiliate gangstas” started making them.
Before the panel discussion on Affiliate Strategies for Traffic Generation and Sales Conversion on the first day of the summit with Miles Baker, Geordie Carswell, Nickycakes.
The session went well with positive (more…)
One of the keenest observations I’d heard from Sam Harrelson from an older episode of Geekcast is when he was in the process of adding Twitter to an affiliate network’s communication channels, some of the affiliate managers were happy that they had another channel to send out new offer information to.
If you’re an affiliate signed up to multiple networks, you’d receive a constant barrage of daily emails with subject lines like “network exclusives, promote now!”, “Highest payouts!” and “Hot new offers”.
Likewise, I’ve checked out a couple of affiliate marketing forums where networks have sponsored sections of the forums and populated these sections with “These offers are hot!” then proceed to list down payouts and offer caps.
I don’t know how you feel, but this is pretty much tantamount to email and social network spamming by overzealous affiliate managers.
A good affiliate manager should know when to promote offers and when to back off. And emailing/hounding me when I say I’m busy is one way to get on my really bad side.
The other thing that’s disturbing is (more…)
In about a week’s time, the folks over at WebmasterRadio, affiliate network Copeac and the WickedFire affiliate marketing forum affiliate marketing forum, look set to hold the AffiliateBash, a party held in sizzling Miami that is set to blister off the charts.
Another major sponsor is affiliate network RocketProfit.
And the party will be held at the Mansion on Miami Beach.
So you can expect to see the folks like WebmasterRadio, WickedFire leader Aojon and the WickedFire crew, together with DigitalMoses Confidential, PepperJam, Options Media, Moniker and FriendFinder.
PepperJam is doing a promotion for their VIP list, check out the post here.
If you’re there, do be sure to say hi to Copeac president Mike Krongel and lead affiliate manager Danielle Iovino. I’ve learned more than my fair share of guerilla affiliate marketing tactics from Mike over the last few months and he’s always ready to share his experiences. Danielle’s one of the best affiliate managers I’ve met among the different CPA networks out there.
Be sure to pick the brains of PepperJam head honcho Kris Jones and Affiliate marketing director Robyn Martin.
Aojon has informed me over IM that he plans to do a number of unspeakable things at the party and it wouldn’t be prudent to reproduce them here.
Much as I’d like to, I won’t be making the trip down to Miami, although I’ve already told my wife that nothing is going to keep me from Affiliate Summit West at the Rio in Vegas in February next year.
If you’re headed to Affiliate Summit, and you miss the Affiliate Bash, you could be kicking yourself for some time to come.
If you haven’t already figured it out yet, the bulk of the power networking and exchange of affiliate marketing and CPA campaign information takes places at these events (especially after a few drinks).
Speaking of which, the other big party coming up is the Rich Jerk’s Playboy (more…)
I just touched down in Singapore earlier today and although the 14 hour time difference is causing major havoc to my body clock, I figured this is the perfect opportunity to reflect on Affiliate Summit West and the takeaways from having flown 20+ hours around the world to attend.
Thanks to Shawn Collins and Missy Ward who conceptualized Affiliate Summit and have been grown it from strength-to-strength at about 200 participants in the first AS in 2003 till more than 2,000 at the recently concluded ASW.
It was a great opportunity to meet up face-to-face with a number of the online marketers I’d been reading and talking with over the past few months like ShoeMoney, Scott Jangro, Kris Jones, PlanetAndrea, Jon Fisher from WickedFire and Joe Whyte.
Becky “Webmoxy” Ryan was a friendly and intelligent person to talk to (even though I was deep in thought and seemed to have unintentionally ignored her when she called out a few times).
Maura, Robyn, Andrew Wee at the Pepperjam booth
Shoemoney’s assistant Nicole
Webmoxy Becky Ryan
More surprising still was the fact that (more…)