Michael Gray AKA Graywolf has been twittering about Blackhole SEO posts from the likes of Aaron Wall and Quadzilla recently. Although he hasn’t published his own post yet, it’ll be something to look forward to.
What is Blackhole SEO anyway?
As described by BlueHat SEO Eli, it’s where link authority AKA ‘link juice’ is trapped Continue reading
I got a question about traffic generation and link exchanges this past week:
“Hi Andrew,
I’ve a new site and getting traffic seems to be a challenge.
I have been thinking of link exchanges. I’m hearing different things about them. Do they work?
-Dylan”
—
In my opinion many marketers are overly obsessed with traffic.
Traffic won’t solve your worries if your site has a ‘leaky’ design (with multiple exit links for visitors), doesn’t have effective channels for monetization or list building, or doesn’t have sticky content to get visitors to keep coming back. For the purposes of discussion, I’ll assume that you got those areas covered, or are working on them.
Besides raw traffic quantity (number of visitors), you need to monitor and closely refine your traffic quality (how relevant your visitors are). There’s no point to get everyone and his mother over to your site if they don’t fit your site’s demographic.
That’s where alliances are handy.
A link exchange is where two websites or blogs have Continue reading