September has rolled by and my partner for the Internet Marketing Cookbook resource site, MsDanielle, has published a series of tutorials on linkbuilding and article marketing.
The tutorials titled “Link Building for Traffic and Profits” are intended to give new and experienced marketers a number of techniques to boost your site listings in the search engines.
In addition to the new monthly update, there’s a core of foundation materials which will help you optimize your online business for growth.
Check out the: Internet Marketing Cookbook
PS: The linkbuilding module will be available till 30th September and will be replaced with a new module on 1st October.
Being perceived as an expert in your niche can play a great part in generating buzz, momentum and ultimately profits from your marketing efforts. If you’re a small or medium business, being able to establish mindshare (the perception of yourself or your company as a player in your niche) is a key strategy for newer players. Here are 7 tips to achieving that goal.
Content: Identifying key issues, especially challenges and problems within your industry and offering a solution to those questions builds your reputation as a problem solver. Experts are those with expertise at solving problems.
It also builds goodwill and encourage reciprocity and a “pay it forward” mentality from those who have benefitted from your advice (which leads to a viral/linkbait effect if they distribute/syndicate your content).
Content was one of the major issues that I discussed with veteran journalist and former editor-in-chief of Revenue magazine, Lisa Picarille, for this week’s Friday Podcast. It’ll appear on Friday.
One of the easiest ways to brand yourself is by starting a blog and start putting out quality content.
One major issue I have with bloggers, especially affiliate marketing/internet marketing bloggers is a tendency to excessively sell ad-space or run banners on their blog. If more than half the screen real-estate is dedicated to ads/banners, it leaves a bad taste in my mouth. Are you more interested in making money, or providing information.
Looking at your signal-to-noise ratio (content vs ads) and maintaining a 80% content : 20% ad ratio will create a great user experience. Going beyond a 50% content vs 50% ad ratio is pushing the limits.
Guest author and guest post: If you’ve established a reputation and are seen as credible, take the next step to approach the top 10 channels/outlets in your niche and offer to guest author on their site – whether it’s a news site, a content aggregator or a blog.
If you are known and the site publishes guest posts, you stand a good chance. If not, it’s back to step #1.
In the affiliate marketing context, specialist magazines like FeedFront which comprises an online and print edition can provide great visibility.
Public speaking: Speaking at industry-specific events and related events are (more…)
One of the major ways I’ve been able to help marketers get their business up and running has been through posting on this blog, publishing the Friday Podcast and participating in various internet marketing and affiliate forums.
The one limitation I faced, similar to everyone else, is having enough time to work on my business and being able to answer questions that blocks a new marketer getting started.
It was at the Affiliate Summit earlier this year that I sat down with Danielle Nagami (AKA MsDanielle) to see if we could help create a resource site for newer internet marketers.
Enter the Internet Marketing Cookbook – a resource site/monthly newsletter that aims to give you access to tips and techniques to help you grow your online business.
The site will feature monthly updated content which build on MsDanielle’s strength’s in pay-per-click traffic, search engine optimization and other forms of traffic generation. While I’ll be focused on social media, product development and affiliate marketing.
If you’re a newer internet marketer, be sure to check out the:
–> Internet Marketing Cookbook
I had a frightful lesson in outsourcing today: You’ll need to keep tabs on the efforts of the people you’re outsourcing work to, otherwise it could be to the detriment of your business.
You may already know that in addition to this blog, I own a network of content sites.
In particular, Internet Marketing Cookbook has been one of my pet projects.
But in the past couple of months, with the activity surrounding Affiliate Summit West and a couple of new projects I was working on, I didn’t have time to manage all my sites.
So it seemed like a good idea to (more…)