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Posts Tagged ‘pickup-artist’

Affiliate Summit West 2009 In Pics and Words (Part 1)

Shawn Collins and Missy Ward have consistently put on a great Affiliate Summit since I first started going to them in 2006. This year was no different and if you’re an affiliate, consultant or network, the show serves as a great opportunity to network and get a pulse on the trends in the industry.

It was worth the 20 hour plane ride each way, and despite the somewhat hefty tax expense, the benefits far outweighed the time and resources to get there.

This is a first in a series of posts, more to come.

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Pre-Affiliate Summit

Getting to the summit is a good idea, especially with some flights being delayed and having a chance to do some chillaxing before the event. I did some shopping at the premium outlets outlet mall and met up that night with Kim Rowley and Jon Levine.

kim rowley

At most conferences and seminars, I usually learn more from talking to other affiliates about their sites and projects, compared to the formal sessions (unless it’s a brand new area/topic for me).

So we went for drinks and it was interesting to hear about how the program that Jon is managing was put together.

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Day 1: Sun 11 Jan

I was pleasantly suprised outside the conference rooms by Shawn Collins who danced a welcome jig:

shawn collins

I’d post a video, but the group we were (more…)

Are You Managing Your Brand For Online Success?

I had a great time presenting a session on social marketing and web 2.0 technologies for Jeremy Palmer’s Black Ink Project today and it fired off a couple of thoughts on how Internet marketers can leverage their brand to enhance their business.

Especially if you’ve been traditionally focusing on PPC or Search Engine Optimization to generate leads and sales, these strategies can give you a couple more tools for your arsenal.

Social marketing is all about open communication and visibility. (transparency and honesty are key too).

If you don’t already have an online presence, look at how you want to position yourself.

At the heart of it, a Dell computer, an Apple iPod or an Asus Eee PC is just a bunch of circuit boards and electronic chips soldered together and encased in an aluminum or polycarbonate case. It’s marketing magic that imbues these objects with the emotional associations of style, ease-of-use, prestige, etc.

In his book, “All Marketers are Liars”, Seth Godin mentions how consumers are actually the ones lying to themselves. They imbue products and services with these larger-than-life characteristics and spending their income on “driving machines” and believe that a computer can help them “think different”.

If you’re an online marketer and you aren’t already picking up these tips to up your game, you could be missing out on the massive leverage these strategies provide.

Pickup artists like Neil Strauss AKA Style, Erik Von Markovik AKA Mystery talk about creating personas or social avatars. I don’t see this as very different from a brand that a company creates.

One question might be asked “So, how do I create my identity if I’m new to this?”

Answer: Create your identity based on what you want to be (your outcome) and strive towards it. An avatar is your desired outcome, you build it as a goal you want to achieve.

Having it consistent with your personal thoughts, values and attitudes will help you market via social media and web 2.0 with authenticity and brutal effectiveness. Projecting a picture of yourself as something you’re not is going to be a fruitless exercise down the road.

The pickup artists have put a practical application to Robert Cialdini’s concept of social proof – the idea of DHV’s or Demonstration of Higher Value. In Internet marketer speak, that’s becoming an authority site in your niche. (ok, I’m extending the concept further from its original position).

More importantly, social marketing still represents a pool of huge untapped potential – something like the Excalibur buried in a block of stone. The secret here is that anyone can be the “King Arthur” that pulls it out and unleashes its potential – it’s a matter of stepping up and taking action.

This clip with one of Mystery’s lieutenants, JDog, address the issue of creating avatars. Read between the lines and the same principles of focus, rather than “peacocking” will equally apply in your business too.