Monthly Archives: April 2008

Market Leverage Set For Trademark Face-Off With Microsoft?

I was downloading some files off Microsoft and noticed their logo:

microsoft

(swiped from my browser tabs).

And here’s the logo for affiliate network, Market Leverage:

market leverage

Which looks fairly similar.

I’ve seen companies fight it out in the courts when it comes to trademark similarity, and Microsoft certainly rigorously enforces it’s intellectual property.

Watch this space for updates…

Friday Podcast: Social Media Explained With Sam Harrelson

sam harrelsonThis week I got the recently nominated “Minister for Social Media” (yes, he drinks beer and curses…sorry, Jangro) Sam Harrelson on skype, and we chatted about the social media scene.

It’s the “thin client” computing discussion which Sam was refering to at the tailend of Geekcast Episode 13. (you knowyou’ve been listening to a lot of Geekcasts, when you’re typing “http://geekcast.fm/archives/category/geekcast/” into the browser address bar – bookmarks are overrated anyway…)

Besides having Sam do a rundown on his myriad of blogs/websites, we also talked about sci-fi, his new startup Big Idea Agency (the site design seems to change every couple of days, and viewing the page source sometimes shows some weird/arcane trivia).

Yes, there’s lots of social goodness ahead (together with a definition of “cloud computing”).

Check out the Friday Podcast below:

[display_podcast]

31.5 MB | 1 Hour 16 Mins

Why Filing Taxes Is Like Finals In School Again…

  1. You think you’re more prepared than you really are.
  2. You vow that you’ll do better (in terms of filing early, accuracy) compared to last year.
  3. Other “stuff” gets in the way which prevents you from filing everything in January.
  4. Important documents go missing when you need them.
  5. It’s too easy to procrastinate filing them because “you have time”.
  6. Weird stuff like your computer crashing, bring Murphy’s Law/cosmic balance into play.
  7. Pulling all-nighters to get this stuff done and cramming for an exam just seems a little too ‘school-like’ for my liking.
  8. Yes, it ends at #7.

Social Media Getting Too Close For Comfort?

Note to self: Do not keep the bulk of tax filing till the last month before taxes are due.

In the midst of shuffling paper around for hours and hours in my office (a real joy), I’ve been listening to episodes of Geekcast.

What I like about Geekcast’s easygoing, conversational banter between Shawn Collins, Lisa Picarille, Jim Kukral and Sam Harrelson is that it’s pretty stream-of-consciousness and more shoot-from-the-hip compared to a more produced program like Lisa and Shawn’s Affiliate Thing or Linda Woods’ Affiliate Marketing Insider.

It’s like talk radio for the internet marketer, and goes beyond the affiliate marketing/affiliate management/blogging/social media borders to cover all things “geeky”.

In the latest episode Web 2.0 is the Devil, (yes, it’s still a dirty word) – it’s interesting to hear about the dirty word beyond it’s traffic and monetization implications to get into the guts of the zeitgeist or spirit of social media.

As Lisa mentions, how do you separate Continue reading

The Worst Reasons To Start Podcasting and Video Blogging…

Probably have to do with the fact that since “everyone” is doing it.

Or the opposite scenario “no one” is doing it, so you should be the first.

I have been downloading and listening fairly religiously to the Geekcast podcasts (one of the Geeksters Shawn Collins mentioned that the new episodes come out every Tuesday) and watching Gary Vaynerchuk’s video posts.

So the $1m question is if you like this audio and video content, should you also jump on the metaphorical bandwagon and fire up your Flip camera too?

Here’s where I might differ from some of the others – there’s 2 elements to communication – there’s form (whether you write something on a sheet of paper, take a photo, do a blog post, shoot a video) and there’s function (AKA content) – the meaning behind your message.

In the rock-paper-scissors equation of multimedia…

  • graphics trump text-alone (a picture says a thousand words?)
  • audio trumps graphics (usually)
  • and video trumps static images and audio, right?

In most cases, if you’re judging the value of Continue reading

The Reluctant Apple User…

I like multi-tasking, although the latest Guru-Du-Jour Eben Pagan says it’s a “no-no

So having eaten my lunch while MythBusters was playing on Discovery, I finally opened up the box containing my new MacBook 2.1 Ghz machine (a freebie bundled together with my new 10mbps DSL plan).

While Jamie and Adam are firing machine guns into the side on a car on the screen, I’m pulling the polycarbonate-sheathed laptop out of the box.

First reaction: This thing is pretty heavy compared to my Fujitsu Lifebook ultra-portable.

Second reaction: The graphics are really pretty (I can see why Sam Harrelson and Shawn Collins get into their Asus eee/Apple/Dell Vostro bickering matches)

Third reaction: I don’t quite like the tactile feel of the keyboard. The keys don’t Continue reading