Author Archives: Andrew Wee

About Andrew Wee

My name is Andrew Wee. I'm 32 years old, live in Singapore and am happily married with a 2 month old daughter. I've gone through a list of various occupations including: * journalist (for a business newspaper) * Internet content developer (for one of Asia's largest media group's Singapore Press Holdings) * trainer in entrepreneurship, business building, life skills * photographer/photojournalist * real estate agent * consultant * entrepreneur (I think that's enough for now...more later!) This is a personal space to express my goals, dreams and aspirations.

Friday Podcast – How To Effectively Use Social Media with Rebecca Kelley

rebecca kelleyRebecca Kelley, who’s established a reputation during her time at SEOMoz, as a blogger, consultant and participant in the SEO community is a bit of an engima. She has a background in communications and Spanish from the University of Washington and stumbled into the world of search engine optimization.

Rebecca’s just taken up the portfolio of Directo of Social Media at internet marketing consultancy 10e20, where she’ll be taking up blogging duties on the 10e20 blog as well as take up social media work with clients.

I had the opportunity to invite her on the Friday Podcast where we talked about:

  • How she got involved with search engine optimization
  • The role social media can play in job searches
  • Which are the relevant social networks now
  • How companies can better use social media in their branding and marketing
  • Key elements that can make or break your social media campaign
  • The big picture view for social media. What users are looking for, how to make that traffic work for you?
  • An example of a company which is using social media effectively and how they’re doing it
  • Her new role at 10e20

Check out the podcast below:

[display_podcast]

Links:

Rebecca on Twitter
10e20 blog
10e20
Mediocre Athlete
Fresh Edge Media

Affiliate Marketing Tips #5: Understanding Traffic Generation and Opportunity Cost

This is a continuing series of “Affiliate Marketing Tips” posts to share marketing and promotion strategies for affiliate marketers. If you’re new to the series, you might like to check out the first in the series “The Industry and Getting Accepted

Assuming you’re researched a niche, selected an affiliate offer and chosen to either direct link or create a landing page, your next step is to decide on your traffic generation method.

traffic

While some might see this as a toss-up between paid methods vs free methods, I suggest looking at the real costs of “free” traffic.

It doesn’t cost you a dime to write and publish Continue reading

New Generation of Made for Adsense Blogs Proliferate

If blatantly taking a blog’s RSS and republishing on their domain, plastering the post with adsense wasn’t enough, sploggers (spam bloggers) have started using a new WordPress plugin to do their dirty work.

Enter the “Related Blogs” plugin, an otherwise somewhat useful plugin that works like a “Related Blog Posts” plugin, except that it will point outside the blog to other blogs in the blogosphere, attempting to fire off a trackback in the other blog’s comments section in the process.

While writing a content-filled post and looking for related blogs using relevant keywords/keyphrases can provide value to the reader and help create an inter-blog conversation, merely throwing in high traffic keywords into the plugin and accompanying that with little or no blog content does not create any value for your readers.

Take a look at these examples:

related blogs

The example above shows the classical layout of a MFA (made-for-adsense) blog with a Google adsense block, followed by content below. In this case “content” was generated by doing Continue reading

HasOffers Affiliate Network Software Product Review

Note: This is a paid product review of the HasOffers affiliate network software.

Owning your own affiliate networks sounds like the perfect gig to many new affiliates – you sign up a couple of merchants/advertisers, find affiliates from blogs and forums, then recruit them, matchmake affiliates to offers and collect the difference. That is, if you can afford the $10,000 or so that it takes to get started on an affiliate tracking platform like DirectTrack.

Unfortunately, things aren’t as simple, especially since there’s a whole lot that goes on behind the scenes than just emailing/calling advertisers/affiliates and signing them up.

Hasoffers

And on the affiliate network platform, there’s a new player on the scene, Adapp (which is a sister company of the Tatto Media affiliate network), which has developed an affiliate network tracking software, HasOffers.

HasOffers has 3 tiers of service, from a free solution to an enterprise grade solution costing $799 per month (as of the time of writing).

At least one affiliate I know, Josh Todd, has built his affiliate network, TriFoxMedia, on the HasOffers platform.

HasOffers Service Offers

Here’re the 3 grades of offers:

  • Free

Up to 250,000 Clicks per Month
Free Subdomain (ie: yournetwork.hasoffers.com)
Chat and Email Support
99.5% SLA guaranteed uptime

  • Pro ($99 per month)

Up to 500,000 Clicks per Month
Access to all features within HasOffers
Custom Application Domain (ie: www.yournetwork.com)
Custom Tracking Domain (ie: yourtracking.com)
Custom Branded Layout
Chat and Email Support plus 5 Phone Tickets
Data Migration of offers, advertisers and affiliates
99.8% SLA guaranteed system uptime

  • Enterprise ($799 per month)

Unlimited Click Volume
Unlimited Access to all features within HasOffers
Unlimited Chat, Email and Phone Support
Advanced Data Migration of Offers, Advertiser and Affiliates
Custom Application Domain
Custom Tracking Domain
Unlimited Storage Space
Custom Branded Layout by our Graphics Team
Dedicated Server Resources for Increased Performance
Increased Storage Limits
99.8% SLA guaranteed system uptime

Although the 250,000 clicks that the free solution may seem like a lot, you can expect to see your network hit it’s quote pretty quickly, especially if affiliates are promoting offers on social media, PPC, PPV or media buying. A fledgling network with a handful of experienced affiliates would likely hit the clickcap within a week or maybe two.

If you’re new to this, probably the free version is a good option to test drive the platform, and you’ll eventually find yourself upgrading to the professional or enterprise version as your revenue justifies the expenditure.

So what does HasOffers do?

If you’ve used other affiliate management software, you’ll find the Web-based HasOffers to be an easy software to work with. The software has a distinctly lead generation/CPA-slant to it, so if you’re inclined toward CPA affiliate marketing, this could be an ideal solution.

With a couple of mouse clicks, you’ll be able to Continue reading

Friday Podcast: Affiliate Tips With Kyle Irwin

kyle irwinIf you weren’t observant, you probably wouldn’t notice Kyle Irwin, who does by the nickname “xkyleirwinx” on the WickedFire affiliate marketing forum.

As a programmer, Kyle’s approach to affiliate marketing involves a great degree of automation and he’s been able to roll out a successful campaign on MySpace’s MyAds network promoting CPA offers. The project involved the mass creation of advertiser accounts about half a year ago.

During his time on the Friday Podcast, we talked about:

  • How he got started in affiliate marketing
  • Tips on PPC strategies and how to incorporate automation in your affiliate campaigns
  • Campaign organization and an example of demographic targeting in a live campaign
  • How to manage your time effectively, especially if you’re married and have kids and how to stay in shape

Kyle gives his uncensored, in-your-face take on starting and building your affiliate business.

Check out the podcast below:

[display_podcast]

Links:

Kyle on Twitter

A Guide to Podcasting for Profit and Pleasure

One of the questions that came up recently has been the long running nature of the Friday Podcast (which started in mid 2007) and elements that help keep it growing in terms of it’s brand and readership. I distill it to a couple of simple components.

podcasting

#1: I Enjoy What I’m Doing

Let’s face it, even if you are doing well (refering to income) from something you do, but find it a chore, repetitive, boring, etc, you’d bound to Continue reading