Tag Archives: andrew wee

Friday Podcast: Breaking Into New Niches

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Whether you’re a merchant/product owner or an affiliate, you’ll inevitably break into a new niche at some point.

So one of the questions you’ll need to answer in order to succeed is: “How can niche sites tackle the challenge of content creation, especially if they are in a new area? More importantly, how do they monetize effectively?”
We tackle this quesiton in the Friday Podcast.

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Here’re the notes:

Tackling fear of the unknown.

Understanding the problems (also known as opportunities) in any new market is key.
-Cost/performance – fees are based on amount of weight lost. program to lose 10lbs might cost a thousand dollars. that’s $100 per lb. lucrative?
-Weight management sites are the one of the best examples of membership sites. friend Rachel Rofe has a great site and has been profiled by magazines.
-Long term effects
-Mood swings, depression – biochemical balance

Visit forums, blogs and content sites in your chosen area and figure out the burning questions people are facing. Compile a list of the top 50 problems/questions and answer them – that will form the basis of your search engine AND human friendly content.
-Document the process
-Buy weight loss for dummies or atkins diet for dummies, visit wiki, head to google news.

As internet marketer, information is your most significant weapon.
Use it to your advantage.

Friday Podcast: The Social Marketing Identity Crisis

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In this edition of the Friday Podcast, I look at how the worlds of work and play can come crashing together in the realm of social networks and social networking. Tune in below…



Friday Podcast: The Social Marketing Identity Crisis - The best bloopers are here

Prefer an MP3? The audio podcast can be accessed below:

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Monday Question: “Can I Be A Successful Blogger and Affiliate Marketer?”

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Today’s Monday Question comes from Ken who asks:

“I’m a new Internet Marketer and like you, I plan to focus on blogging and affiliate marketing. I make about $500 a month now.

What’s the best way of doing this? I want to be the next Darren Rowse! I’m planning to quit my job by the end of the year after getting my bonus if this gig works out for me…”

freedomMy answer:

It’s great to hear you’re taking action on your goals, Ken, especially as you’ve found that the Internet lifestyle gives you more options.

I don’t think newer Internet Marketers can successfully master two areas, unless you’re very disciplined. You probably should focus on one area.

Between blogging and affiliate marketing, although the two fields are related, I’d recommend you focus on affiliate marketing as that activity directly generates income. With blogging, income tends to be a secondary focus (unless you’re highly skilled at monetizing your blog).

I’m more concerned with the fact that you’re generating $500 from your Internet Marketing efforts now.

Have you calculated your Continue reading →

Monday Question: Finding Inspiration and Creating Content

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In this issue, we tackle the challenge of content creation for niche sites, especially if you’re new to that area.

Reader Rick is developing content for an iPod/iPhone niche site and asks for assistance in creating content for his site, specifically “Where am I going to get relevant content that is of such a nature that Ipod fans would feel it was worth reading about and that they couldn’t just go to Apple’s site themselves to read”

It will seem challenging to create content when tackling a new niche, but I see it as an opportunity to learn something new.

As information marketers, we’ll need to continually be receptive to picking up new skills and expanding our repertoire of marketing knowledge.

The surest sign that there’s a ready market for any type of product is to check out if there’s a “For Dummies” guide available.

Spend a couple of hours on a Saturday afternoon in a Borders or Barnes and Nobles and you’ll see that these Dummies guides fly off the shelves. Don’t let the name fool you either because some of the top minds write these books. Dr Ruth authored the “Sex for Dummies” book and sales guru Tom Hopkins wrote a sales-related Dummies title.

Note that although the Dummies guide started out as a help for PC computer “dummies”, it’s since expanded to include “Wine for Dummies”

If you need inspiration (or to do a little research), visit the Dummies website.

dummies

So after hitting the main page, where you see that the label has Continue reading →