Note to self: Do not keep the bulk of tax filing till the last month before taxes are due.
In the midst of shuffling paper around for hours and hours in my office (a real joy), I’ve been listening to episodes of Geekcast.
What I like about Geekcast’s easygoing, conversational banter between Shawn Collins, Lisa Picarille, Jim Kukral and Sam Harrelson is that it’s pretty stream-of-consciousness and more shoot-from-the-hip compared to a more produced program like Lisa and Shawn’s Affiliate Thing or Linda Woods’ Affiliate Marketing Insider.
It’s like talk radio for the internet marketer, and goes beyond the affiliate marketing/affiliate management/blogging/social media borders to cover all things “geeky”.
In the latest episode Web 2.0 is the Devil, (yes, it’s still a dirty word) – it’s interesting to hear about the dirty word beyond it’s traffic and monetization implications to get into the guts of the zeitgeist or spirit of social media.
Probably have to do with the fact that since “everyone” is doing it.
Or the opposite scenario “no one” is doing it, so you should be the first.
I have been downloading and listening fairly religiously to the Geekcast podcasts (one of the Geeksters Shawn Collins mentioned that the new episodes come out every Tuesday) and watching Gary Vaynerchuk’s video posts.
So the $1m question is if you like this audio and video content, should you also jump on the metaphorical bandwagon and fire up your Flip camera too?
Here’s where I might differ from some of the others – there’s 2 elements to communication – there’s form (whether you write something on a sheet of paper, take a photo, do a blog post, shoot a video) and there’s function (AKA content) – the meaning behind your message.
In the rock-paper-scissors equation of multimedia…
graphics trump text-alone (a picture says a thousand words?)
audio trumps graphics (usually)
and video trumps static images and audio, right?
In most cases, if you’re judging the value of (more…)
I’ve been listening to an increasing number of audio podcasts and video posts in the last 12 months, branching beyond the books, magazines and printed PDFs (and occasional PDF I read on my screen) and a thought came to mind:
If you are a marketer are not going to where your leads/prospects/customers are coming from or going to, you could be putting yourself out of their traffic loop, and ultimately the monetization loop.
If you are a merchant or affiliate and primarily using the text channel – articles, blogs, social networks like MySpace, Facebook, and even text ads on Google AdWords, MSN Adcenter and Yahoo! Search Marketing, are you leaving yourself out of the traffic loop if your best prospects are walking around consuming their media on iPods?
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Here’s a brief rundown of my media consumption:
Text: – newspaper, magazines, books, PDFs, text blogs, email - I am usually sitting in front of my desk, in front of my computer when consuming text-based information. A large part of it has to do with being tethered to my computer.
Even though I have a laptop (actually 2 now…) and there’re a number of Wi-Fi zones around, and even though I have an Apple Touch, I (more…)
His relative new foray into group podcasting at Geekcast.fm together with partners-in-crime Sam Harrelson and Jim Kukral. (Jim did a video interview with me in the midst of the recent Affiliate Summit West)
If you like Shawn’s Road Trip/American Pie-ish style of humor, you’d want to check out this Easter bunny video broadcast:
Also, check out this Facebook thread where we’re aiming to hit 500 comments. Every little comment helps!
