Tag Archives: Internet Marketing

Increase Your Online Income With Email Marketing

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During the recent Affiliate Summit West, I met Justin Premick who’s Education Marketing Manager at email marketing solutions company Aweber.

I think I’m doing more than 90% of the affiliates out there when it comes to incorporating email marketing as part of my SEO-based marketing campaigns, but some of the tips that Justin shared with me during the few minutes we talked before the Blue Man Group performance at the Affiliate Bash at Tao gave me a couple of ideas to test out in my campaign.

So I was looking forward to chatting with Justin when he agreed to come on as a guest on this week’s Friday Podcast. Some of the ideas and behind-the-scene stuff that goes on at your autoresponder operator will surprise you, and I uncovered some killer tips to use autoresponders to enhance conversions in your affiliate AND CPA marketing campaigns.

It was definitely worth waking up at 3am this morning (3pm EST Tuesday) to chat with Justin and the interview will be posted this Friday.

If you aren’t already using email marketing in conjunction with a PPC or SEO marketing campaign, you could be leaving quite a bit of cash on the table…

Here’re some tips which will help you get started:

  • Content is and should be packaged differently across multiple platforms

Seems obvious, but you need to tailor your content to suit the medium you’re publishing the content on.

On a website you have the benefit of space and the ability to use multimedia generously (audio, video, graphics), while in the context of email marketing, people are used to seeing bite-sized chunks of info.

So unless it’s very compelling, it’s generally not a good idea to send out a 5-page email. Even if it does get read, you can expect to see a dropoff if you consistently send out long emails.

  • Permission-based marketing

This was one of the major points during our discussion – email marketing is very much “relationship marketing” which plays by a different set of rules when compared to pricing/bidding strategies of PPC or the search engine algorithmn trustrank/pagerank strategies of SEO.

“Permission Marketing” by Seth Godin is a great primer. To check out 4 free chapters, visit Seth’s blog.

The reality is that even if Continue reading →

$7,119 worth of prizes in Gyutae Park’s “Craziest Internet Marketing Contest”

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You might like to check it out at: Gyutae Park’s blog.

In my mind a “contest” has elements of skills and competitors have to compete.

The event that Gyutae has organized is more like a sweepstakes, where you sign up for his mailing list, subscribe to his RSS feed, post some linkbait back to his blog (via stumbleupon or blog about it) and gain chances to win some of the prizes.

It doesn’t hurt that there’s about $2,000 worth of cold hard cash to be given away, plus an all-access seminar pass to Affiliate Summit East in Boston later this year.

Unravelling The Rubik’s Cube Of Business Success

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Talking to a number of budding entrepreneur’s at last evening’s Singapore Facebook Developers Garage and hearing about their growing pains served as an impetus to get this post out. Some of you whom I met up with at Affiliate Summit would have heard parts of this, but here it is in more detail…

No matter whether you live in Las Vegas, or Vancouver, BC, New York city or Singapore, the questions are the same – How do you grow your business?

I’m going to outline 3 discrete stages that I see business go through, and I’m going to paint some generalizations here. (generalizations refer to 90-95% of the people in each of these categories out there. So hold off on the flames, especially if you’re part of the 5-10% of “distribution curve busters” out there)

The 3 stages of Continue reading →

Busting Through The Internet Marketing Learning Curve

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It’s a fact that no matter how smart you are there’s something out there you will not have got a handle on yet, and that’s where books and other learning material fill the gap.

books

What I like to do before heading to the US each time and order a bunch of books from Amazon and send it to my hotel.

Observer say we’re likely to be in the information economy for a long time to come, and a lot of times what separate you from your competitor is using one extra technique or website or service that they aren’t using. So every little bit of “intellectual juice” helps.

On this trip, among the books I’ve picked up were:

  • WordPress for Dummies
  • Instant Income by Janet Switzer
  • Blogging Heroes: a series of interviews with bloggers
  • Various titles from the Dan Kennedy “No BS” series of business books

I fall into the trap sometimes of having the books in hand, but not putting in the time to read them, and by extension putting the knowledge into action.

Being successful is hard work…and not putting in Continue reading →

Post-Affiliate Summit West Monetization And Action Plan

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I’ve landed in Singapore after a gruelling 17 hour 30 minute non-stop flight from LAX to Singapore (considerably shorter than the 20+ hour flight with a stopover in Tokyo or Hong Kong) and promptly took a 7-hour afternoon nap. I do love working my own hours…

affiliate summit shawn collins missy ward

At Affiliate Summit West with ASW co-founders Shawn Collins and Missy Ward

If it was your first Affiliate Summit or you would like to get more out of your trip, here’re my suggestions:

  • Follow Up

Yes, you can mass mail all the people you met, but social marketing/conversational marketing is what’s going to give you an edge in building relationships and bringing your business to the next level. Include a personal note, talk about winning Continue reading →

Friday Podcast: “Rachel Rofe Exposed…”

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rachel rofeIf you haven’t had a chance to read my post “Watch Out For Rachel Rofe”

You’ll want to read that and come back to catch my Friday Interview with her.

She’s not only one of the most knowledgeable SEO and analytics-based marketers I know, she’s someone you want to keep an eye out for.

In this interview, I squeeze the truth out of her, as she reveals…

  • How she started out as a spammer, earning $500-800 a day as a newbie
  • How she’s moved on to building real businesses, one of which is projected to reach $1m in value by Feb 2009
  • The strategies she uses to employ her goals, and how she builds her network
  • If you’re wondering about her “Internet Marketing Party Girl” moniker, I’d like to think I played a small part in that too.

She’s appeared on the cover of Woman’s World which is more popular than Rolling Stone, The New Yorker, and Forbes.

I don’t think she’s publicly talked about some of the stuff covered in the Friday Podcast, so you’d want to check it out below…

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